Adaptive Notification System Using Closed-Loop Feedback

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Solution Overview

Problem

Existing notification systems for mobile software applications lack the ability to measure and adapt to user interaction, leading to ineffective notification delivery in terms of time, content, and user selection, which hampers user engagement and action-taking.

Innovation Solution

An adaptive notification system that utilizes a closed-loop feedback mechanism to measure user engagement and adjust delivery parameters, such as time, content, and frequency, using heuristics and machine learning to optimize notification delivery for individual users and cohorts based on their interaction patterns.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If notification systems send frequent notifications to users, then the likelihood of user engagement increases, but user annoyance and notification fatigue increase

Engineering Contradiction:
Improveuser engagement rateVSAvoiduser annoyance
Core Design Contradiction:
ProductivityVSObject-affected harmful factors

Solution Approach 1:

The notification system dynamically adjusts delivery parameters including frequency, timing, and content based on real-time feedback from user interactions. The system learns from each user's response patterns and adapts the notification strategy accordingly, transforming a static notification system into a dynamic one that optimizes engagement while minimizing annoyance.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system implements a closed-loop feedback mechanism that captures user interactions with notifications and uses this information to refine future notification delivery. By measuring engagement metrics and feeding this data back into the notification algorithm, the system continuously improves its ability to deliver notifications at optimal times and frequencies for each user.

Inventive Principle:
Principle #23Feedback

2Adaptability or versatility

If notification systems send personalized notifications to individual users, then user relevance and engagement increase, but system complexity and computational resources increase

Engineering Contradiction:
Improvenotification personalizationVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system applies different notification strategies and parameters to different user segments and individual users based on their specific interaction patterns and preferences. Instead of a one-size-fits-all approach, the system tailors notification content, timing, and frequency to each user's local context and behavior, achieving high personalization without requiring complete system redesign.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system achieves personalization by adjusting notification parameters such as delivery time, frequency, content type, and channel selection based on user-specific data. By varying these parameters rather than creating entirely separate notification systems for different user types, the solution maintains manageable system complexity while delivering highly personalized experiences.

Inventive Principle:
Principle #35Parameter changes

3Productivity

If notification systems capture and measure user interaction data, then optimization of delivery parameters improves, but data privacy concerns and user trust issues arise

Engineering Contradiction:
Improvenotification optimizationVSAvoiduser trust
Core Design Contradiction:
ProductivityVSReliability

Solution Approach 1:

The system empowers users to control their own notification preferences and data sharing settings, allowing them to opt-in or opt-out of data collection for personalization. Users can adjust their privacy settings and control what interaction data is collected, transforming them from passive subjects to active participants in the data collection process, thereby maintaining trust while enabling optimization.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS9894498B2Adaptive notification system for mobile devices
Publication Date: 2018.02.13 SIGNIFY HEALTH LLC
  • US9894498B2 patent drawing
  • US9894498B2 patent drawing
  • US9894498B2 patent drawing

AI summary

Adaptive message notification for mobile devices is disclosed. Notification messages, each with an attached or embedded Trace ID, are sent by a message service to one or more mobile devices. The message content and timing is controlled by a modifiable ruleset maintained by the message service. User action in response to a notification message results in session data and an embedded or attached Trace ID being sent by the mobile device(s) to the message service. The message service analyzes the session data and, if appropriate, modifies the ruleset.