Adaptive Outbound Campaign System Real-Time Sentiment Monitoring

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Solution Overview

Problem

Existing outbound campaign systems rely on manual configuration based on instinct and user feedback, leading to delayed and inefficient reconfiguration, which can result in sub-optimal audience reactions and reduced campaign effectiveness due to latency in understanding true user sentiments.

Innovation Solution

A system and method for adaptive outbound campaigns that monitor public sentiment in real-time through social media and online forums, using demographic information to fine-tune campaign parameters and adjust campaign elements such as notification frequency and content to optimize impact.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of time

If manual configuration of outbound campaign is used based on instinct and user feedback, then campaign designer has control over campaign parameters, but there is significant latency in understanding true user sentiments and reconfiguring the campaign

Engineering Contradiction:

Improvelatency in understanding user sentimentsVSAvoidautomatic adaptation of campaign parameters

Core Design Contradiction:

Loss of timeVSExtent of automation

Solution Approach 1:

The system continuously monitors public sentiment from social media and online forums in real-time, creating a feedback loop that automatically detects changes in audience reaction and triggers campaign reconfiguration without waiting for manual analysis of user responses

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The outbound campaign system performs self-adjustment by automatically analyzing sentiment data and reconfiguring campaign parameters based on detected public sentiment, eliminating the need for continuous manual intervention while maintaining adaptability

Inventive Principle:

Principle #25Self-service

2Productivity

If manual monitoring and reconfiguration of campaign is performed, then campaign designer can adjust parameters, but it puts significant burden on campaign designer and slows down required reconfiguration

Engineering Contradiction:

Improvespeed of campaign reconfigurationVSAvoidburden on campaign designer

Core Design Contradiction:

ProductivityVSEase of operation

Solution Approach 1:

The system automatically monitors sentiment data from multiple sources, analyzes public sentiment, and reconfigures campaign parameters without requiring campaign designer intervention, thereby increasing reconfiguration speed and eliminating operational burden

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The manual mechanical process of monitoring and adjusting campaign parameters is replaced with an automated electronic system that continuously scans social media and online forums, processes sentiment data, and executes reconfiguration automatically

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

3Loss of information

If evaluation forms are used to collect user feedback, then direct user responses can be obtained, but user participation rates are low and substantial effort is required to create and collect results

Engineering Contradiction:

Improveuser feedback collectionVSAvoideffort to create and collect evaluation forms

Core Design Contradiction:

Loss of informationVSDevice complexity

Solution Approach 1:

Instead of directly requesting feedback from users through evaluation forms, the system uses social media and online forums as intermediary platforms where users voluntarily express their sentiments, thereby obtaining rich user feedback without requiring direct participation in structured surveys

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The system captures and analyzes user sentiments that are already publicly expressed on social media and online forums, effectively copying existing user feedback rather than requiring users to create new feedback responses through evaluation forms

Inventive Principle:

Principle #26Copying

4Reliability

If business metrics are tracked before and after campaign to assess effectiveness, then campaign impact can be measured, but there is long latency in evaluation and unrelated events may distort the measured impact

Engineering Contradiction:

Improvecampaign effectiveness measurementVSAvoidlatency in campaign evaluation

Core Design Contradiction:

ReliabilityVSLoss of time

Solution Approach 1:

The system continuously monitors public sentiment throughout the campaign lifecycle rather than taking measurements only before and after the campaign, providing continuous effectiveness data that eliminates latency and allows for real-time assessment without distortion from unrelated events

Inventive Principle:

Principle #20Continuity of useful action

Solution Approach 2:

Real-time sentiment monitoring creates continuous feedback about campaign effectiveness, allowing immediate detection of impact changes and enabling timely adjustments before unrelated events can distort the measurement

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS10713668B2Method and system for adaptive outbound campaigns

Publication Date: 2020.07.14 AVAYA INC

AI summary

A method and a system for adaptive outbound campaign are provided. The system includes a monitoring module for real-time monitoring of public sentiment to an outbound campaign. Further, the system includes an adaptive module communicably coupled to the monitoring module. The adaptive module further adapts one or more parameters corresponding to the outbound campaign based on the monitored public sentiment.