Adaptive Segmented Media Display for Non-Obstructive Advertising
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Solution Overview
Problem
Display advertising faces challenges in adapting to varying device sizes and orientations, often overlapping with the user's primary viewing area, which can alienate users if not presented effectively.
Innovation Solution
Designing advertisements into segments that can be dynamically resized and positioned to fit the device's display area without overlaying the main content, allowing persistence and adaptation to device orientation changes.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If advertisements are displayed as pop-ups on user screens, then advertising visibility is improved, but user experience deteriorates when ads overlap the primary viewing area
Solution Approach 1:
The advertisement is divided into multiple segments that can be independently positioned and sized. This allows the ad content to be distributed across different areas of the display, placing less intrusive segments in prominent positions while moving potentially distracting elements to less obtrusive locations, thereby maintaining visibility without overwhelming the user's primary viewing area
Solution Approach 2:
The advertisement display is made dynamic by allowing segments to be repositioned and resized based on device orientation, available screen space, and user interaction patterns. The system can adaptively adjust the ad's position and size in real-time, transitioning from a static intrusive pop-up to a flexible display that responds to changing contextual conditions
2Adaptability or versatility
If advertisements are designed to fit various device sizes and orientations, then adaptability is improved, but design complexity increases
Solution Approach 1:
The advertisement is designed as a universal structure with segmented components that can function across multiple device types, screen sizes, and orientations. Each segment is independently configurable, allowing the same ad template to be deployed universally while automatically adapting its layout to suit different display contexts, eliminating the need for separate designs for each device category
Solution Approach 2:
The solution adds the dimension of temporal persistence to the advertisement display. Instead of treating the ad as a single static element, the system distributes ad segments across multiple display positions and time intervals, creating a persistent presence that adapts to device orientation changes and screen real estate variations without requiring complete redesigns
Data Source
AI summary
Systems and methods providing for an advertisement (media) is designed using segments that can be added or subtracted are provided. By adapting the various segments of an advertisement to fit the orientation of the displaying device, and to be persistent on the display without overlaying the application being viewed by the user, it is possible to increase viewing time of the displayed media. In one embodiment, the various segments are sized to be displayed in areas (such as preview areas) of the display that the user does not typically use for his/her main work. In this manner, the displayed media is adapted for display area and does not intrude on the viewing area.