Experience-adaptive wagering interface for live sports events
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Solution Overview
Problem
Users face frustration in sports wagering due to decoupling between sports content viewing and wagering services, and differing experience levels lead to either overwhelming or insufficient information, deterring novice bettors and underutilizing expert bettors.
Innovation Solution
A television service provider system integrates a back-end wagering system to offer experience-adaptive interaction interfaces by determining a subscriber's wager experience score and providing tailored wager offers and interfaces, ensuring seamless access to both content and wagering services, with adaptive complexity levels based on user experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a comprehensive wagering interface with many options and information is provided, then expert bettors are satisfied with adequate choices, but novice bettors are overwhelmed and deterred
Solution Approach 1:
The system dynamically adapts the wagering interface complexity based on the user's experience level. Novice users receive simplified interfaces with fewer options and guidance, while expert users receive comprehensive interfaces with all available wagering options. This dynamic adaptation resolves the contradiction by making the interface both versatile for experts and easy to use for novices simultaneously.
Solution Approach 2:
Different regions or aspects of the interface provide different levels of information and complexity based on user needs. The system applies local quality by tailoring specific interface elements (such as information density, option visibility, and guidance level) to match the user's experience level, rather than applying a uniform interface design to all users.
2Ease of operation
If sports content viewing and wagering services are integrated, then user convenience is improved, but system complexity increases
Solution Approach 1:
The system merges sports content viewing and wagering services into a single integrated platform. Users can view sports content and place wagers through the same interface without switching applications or devices. This merging improves user convenience while the system manages the inherent complexity through unified architecture and experience-level-based interface adaptation.
Data Source
AI summary
Techniques are provided for experience-adaptive interaction with uncertain measurable events (UMEs), such as in a sports wagering context. A back-end wagering system of a television service provider system is disposed in a television network to provide subscribers with subscription content services for live event content and UME interaction services for viewing and placing wagers on live event content with a UME book provider. Embodiments can build data spaces at least of available live event content and wagerable UMEs being provided for the live event content. Embodiments can assign a wager experience score to a subscribers based on experience level with UME interactions, and can use the built data space and the wager experience score to generate an experience-tailored set of wager offers for the subscriber. The set of wager offers can then be presented to the subscriber in an experience-tailored UME interaction interface.