Add-to-order interface with relevance-based item selection

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Solution Overview

Problem

Current systems for providing items and promotions to consumers lack efficiency in allowing additional purchases after a primary transaction, with cumbersome interfaces and limited incentives for consumers to add items to their orders.

Innovation Solution

A system with servers and processing circuitry that offers a streamlined user interface for consumers to select additional items after a primary purchase, using an add-to-order session timer and relevance-based item selection, along with incentives like discounts and free shipping, to facilitate easy and incentivized additional purchases.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If a traditional checkout interface is used after primary purchase, then consumers can complete their primary transaction, but the interface becomes cumbersome and limits additional purchases

Engineering Contradiction:

Improveease of adding additional itemsVSAvoidinterface complexity

Core Design Contradiction:

Ease of operationVSDevice complexity

Solution Approach 1:

The interface is segmented into distinct functional areas: the primary checkout flow and the add-to-order promotion section. This allows consumers to complete their primary transaction through a simple, familiar checkout process while simultaneously being presented with separate, easily accessible add-to-order options that don't interfere with the primary purchase flow.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

Add-to-order items are presented and selected before the primary checkout is finalized. The system prepares additional item options in advance, allowing consumers to make supplementary selections without disrupting the primary purchase decision-making process, thereby simplifying the overall interaction.

Inventive Principle:

Principle #10Preliminary action

2Productivity

If consumers are offered additional purchase opportunities, then sales increase, but consumer input and interaction time increase

Engineering Contradiction:

Improveadditional purchase rateVSAvoidconsumer input time

Core Design Contradiction:

ProductivityVSLoss of time

Solution Approach 1:

The add-to-order interface is designed to be highly self-service oriented, with pre-selected items, automatic quantity defaults, and one-click addition capabilities. Consumers can quickly review and confirm additional items without extensive input, minimizing time investment while maximizing purchase opportunities.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system dynamically adjusts parameters such as item presentation format, quantity defaults, and promotional timing based on consumer behavior patterns. This optimization reduces the time consumers need to spend on additional purchases while maintaining or increasing the additional purchase rate.

Inventive Principle:

Principle #35Parameter changes

3Adaptability or versatility

If incentives like discounts and free shipping are offered, then consumer motivation to add items increases, but system complexity increases

Engineering Contradiction:

Improveconsumer incentive effectivenessVSAvoidincentive management complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The incentive system uses a unified framework that handles multiple types of promotions (discounts, free shipping, bundle deals) through a single interface and calculation engine. This multi-functional approach allows diverse incentive types to be managed consistently, reducing overall system complexity while maintaining versatility.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system provides real-time feedback to consumers about the value and impact of add-to-order incentives, dynamically adjusting promotional presentations based on consumer responses. This feedback loop optimizes incentive effectiveness while streamlining management through data-driven decision making.

Inventive Principle:

Principle #23Feedback

4Measurement precision

If relevant promotions are presented to consumers, then purchase relevance and conversion increase, but data processing requirements increase

Engineering Contradiction:

Improveitem-relevance matching accuracyVSAvoiddata processing energy

Core Design Contradiction:

Measurement precisionVSUse of energy by moving object

Solution Approach 1:

Relevance data and promotional matching are pre-computed and prepared before the add-to-order interface is presented to consumers. By performing data processing in advance, the system reduces real-time computational requirements, lowering energy consumption during the actual consumer interaction while maintaining high relevance matching accuracy.

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS11501361B2Systems and methods for generating a user interface including item selection interface elements arranged based on relevance data and configured for executing transition routines based on receipt of an expiration signal

Publication Date: 2022.11.15 BYTEDANCE INC

AI summary

Systems, apparatus, methods, and non-transitory media for providing user interfaces are discussed herein. Some examples may include an apparatus configured to determine one or more additional items based on relevance data related to a primary purchase item that is associated with a user profile, generate a user interface, determine at least one selected item from the one or more additional items, receive an expiration signal indicating expiration of an automatic completion time period, and execute an automatic purchase completion transition routine associated with the at least one selected item in response to receiving the expiration signal.