Adhesive Label Inner Frame for Hidden Information Access
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Solution Overview
Problem
Existing containers for consumer goods, such as smoking articles, do not provide a means for consumers to access additional information beyond what is visible on the outer housing.
Innovation Solution
A container design featuring an inner frame with a removable adhesive label that covers indicia, allowing consumers to access additional information when the lid is open, without requiring significant modifications to existing packaging machinery or designs.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If a traditional outer housing with printed indicia is used, then the container design is simple and manufacturing is easy, but consumers cannot access additional information beyond what is visible on the outer housing
Solution Approach 1:
The container is divided into two functional parts: an outer housing for basic branding and an inner frame with removable label for additional information. This segmentation allows consumers to access more information without complicating the overall container design, as each part serves a distinct purpose.
Solution Approach 2:
The invention adds a temporal dimension to information access by introducing a removable label that can be taken off after initial use. This transforms the information delivery from a static single-layer approach to a dynamic multi-stage approach, providing additional information without increasing physical complexity.
2Adaptability or versatility
If a removable adhesive label is added to provide additional information, then consumers can access hidden information, but the container structure becomes more complex
Solution Approach 1:
The removable adhesive label serves multiple functions: it provides additional branding information, enables consumer engagement through removal action, and can be designed to reveal different information at different stages. This multi-functionality justifies the added complexity by delivering versatile information delivery capabilities.
Solution Approach 2:
The additional information is pre-prepared and positioned on the removable label before the container is used. This preliminary preparation allows the information to be delivered seamlessly when the consumer removes the label, without requiring complex real-time information delivery mechanisms.
3Ease of operation
If the inner frame extends outside the box to support the removable label, then the label can be properly positioned and removed, but the container design becomes more complicated
Solution Approach 1:
The inner frame is designed with a dynamic configuration where parts extend outside the box only when needed for label support and removal. This dynamic structure allows the frame to adapt its shape based on functional requirements, providing ease of label removal without permanently increasing overall container complexity.
Solution Approach 2:
The extended inner frame acts as an intermediary structure that facilitates the removal of the adhesive label. By providing this intermediate support structure, the frame enables easy label removal without requiring the consumer to manipulate the main container structure, thus simplifying the operation while adding minimal complexity.
Data Source
AI summary
There is provided a container for consumer goods. The container comprises an outer housing comprising a box and a lid movable between a closed position and an open position. The container further comprises an inner frame having a first portion mounted within the box and a second portion extending outside the box, wherein the second portion of the inner frame underlies the lid when the lid is in the closed position. A removable adhesive label is affixed to the second portion of the inner frame. The inner frame comprises at least one indicium at least partially covered by the adhesive label.