Adjustable Display Tray Mounting for Variable Product Widths
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Solution Overview
Problem
Storeowners face significant costs and inconvenience due to the need for multiple display systems to accommodate various product sizes and display environments, as existing display trays lack versatility and adaptability.
Innovation Solution
A product display tray with adjustable side guides made of rigid sheet material, allowing for cantilever mounting on a gondola-mounted display bar, enabling easy positioning, width adjustment, and compatibility with both bar and shelf mounting systems.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple different display systems are used to accommodate various product sizes and display environments, then adaptability is improved, but device complexity and cost increase
Solution Approach 1:
The display tray is designed with a universal mounting capability that allows it to be installed on both shelf edges and gondola display bars. The side guide panels incorporate mounting structures that can attach to different support types, enabling a single tray design to serve multiple display environments and product configurations.
Solution Approach 2:
The side guide panels are made adjustable in width through a mechanism that allows them to be repositioned along the tray base. This dynamic adjustment capability enables the same tray to accommodate various product sizes by modifying the spacing between side guides, rather than requiring different trays for different products.
2Ease of manufacture
If standardized tray components are used, then manufacturing cost is reduced, but adaptability to different mounting configurations decreases
Solution Approach 1:
The tray is divided into modular components including the base, side guide panels, front barrier, and back support structure. Each component can be manufactured using standardized processes and then assembled in different configurations. The side guide panels are separate adjustable elements that can be positioned independently, allowing standardized manufacturing with flexible final assembly.
Solution Approach 2:
The standardized side guide panels incorporate integrated mounting features that provide universal attachment capability to both shelf edges and gondola bars. This design allows the same standardized components to adapt to different mounting configurations through their inherent structural flexibility and adjustable mounting mechanisms.
3Adaptability or versatility
If wire side guides are used, then flexibility is improved, but structural strength and stability decrease
Solution Approach 1:
The side guide panels are constructed from composite materials combining a rigid structural core (such as reinforced plastic or metal framework) with a flexible outer covering or mounting mechanism. This composite structure provides both the structural strength needed to support products and the flexibility required for width adjustment and different mounting configurations.
Solution Approach 2:
Different portions of the side guide panels have different structural properties - the mounting attachment points and structural framework use rigid materials for strength, while the adjustment mechanisms and positioning features incorporate flexible elements. This local differentiation of material properties allows the side guides to simultaneously achieve structural integrity and adjustability.
Data Source
AI summary
A display tray with a push-forward means for the display of product items in a back to front column, with the forwardmost item of the column being at all times urged tot the front of the tray. A special mounting arrangement is provided for the tray in which product side guides, preferably width adjustable, also serve to mount the trays on a rectangular bar positioned horizontally at the back of a display gondola or the like, enabling a plurality of such trays to be mounted side by side and movable laterally for desired spacing and appearance. To particular advantage, the side guides are formed of a rigid sheet material, typically sheet metal, provided at front and back portions with transverse mounting rods engageable with base members of the tray to accommodate lateral adjustment of the side guides relative to the central portions of the tray.


