Adjustable End Frame Assembly for Versatile Display Posts

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Solution Overview

Problem

Conventional display structures face challenges in maximizing display area and visual appeal, particularly in limited retail spaces, where they need to effectively showcase products while maintaining structural integrity and versatility.

Innovation Solution

The end frame assembly includes a post with apertures, a lower support member, stationary plates, and slide plates that allow for adjustable positioning and securement, enabling the attachment of end frames to display structures of varying sizes and configurations, thereby enhancing display area and visual appeal.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If display structures use fixed rigid attachments, then structural integrity is maintained, but adaptability to different display configurations is reduced

Engineering Contradiction:
Improveadaptability to different display configurationsVSAvoidstructural integrity
Core Design Contradiction:
Adaptability or versatilityVSStability of the object's composition

Solution Approach 1:

The connection assembly incorporates slide plates that can move linearly along the post within apertures, transforming a static rigid connection into a dynamic adjustable one. This allows the end frame to adapt to different display configurations while maintaining structural stability through controlled movement ranges and securement positions.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The connection assembly is divided into separate components: end frame, slide plates, post with apertures, and fasteners. This segmentation allows independent adjustment of each component's position, enabling versatile configuration adaptation while maintaining overall structural integrity through modular assembly.

Inventive Principle:
Principle #1Segmentation

2Adaptability or versatility

If display structures use adjustable components, then versatility is improved, but device complexity increases

Engineering Contradiction:
Improveversatility of display configurationsVSAvoidcomplexity of connection assembly
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The slide plates serve multiple functions: they provide adjustable positioning along the post, enable securement at various heights, and allow easy reconfiguration. This multi-functionality reduces the need for multiple separate components, thereby managing complexity while achieving versatility.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The connection assembly is designed for easy self-adjustment using simple fasteners that can be readily secured or released without specialized tools or complex mechanisms. This self-service capability manages operational complexity while maintaining high versatility.

Inventive Principle:
Principle #25Self-service

3Area of stationary object

If display structures maximize display area, then product visibility is improved, but ease of assembly and reconfiguration is reduced

Engineering Contradiction:
Improvedisplay areaVSAvoidease of assembly and reconfiguration
Core Design Contradiction:
Area of stationary objectVSEase of operation

Solution Approach 1:

The dynamic slide plate mechanism allows quick repositioning of the end frame to maximize display area without requiring complex assembly or disassembly. The linear movement along the post enables rapid reconfiguration while maintaining large display areas.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The use of standardized apertures and uniform slide plate designs across different positions creates a homogeneous assembly process. This consistency makes assembly and reconfiguration easier while allowing the display area to be maximized through systematic positioning.

Inventive Principle:
Principle #33Homogeneity

Data Source

PatentUS8752718B2End frame for display structure
Publication Date: 2014.06.17 TARGET BRANDS INC
  • US8752718B2 patent drawing
  • US8752718B2 patent drawing
  • US8752718B2 patent drawing

AI summary

An end frame assembly, for use with a display unit including a post having at least one aperture formed through each of two opposing surfaces of the post, including an end frame, a first stationary plate coupled to the end frame, a second stationary plate coupled to the end frame and spaced from and extending substantially coplanarly with respect to the first stationary plate, and a first slide plate disposed over the first stationary plate and including a first tab capable of fitting within one of the apertures formed through one of the two opposing surfaces of the post. The first slide plate is selectively coupled with the first stationary plate via at least a first fastener, and the first fastener is selectively releasable to selectively allow linear movement of the first slide plate and selectively securable to hold the first slide plate in a substantially static position.