Advertisement Platform Switch Point for Voice Channel Integration
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Solution Overview
Problem
Communication network operators have not effectively utilized their wide coverage and large user base to provide advertisement platforms for businesses, leading to underutilization of their advantages in advertising services.
Innovation Solution
An Advertisement Platform (ADP) is integrated into existing communication networks, allowing for the playback of advertisements through a ring back tone mechanism, where the ADP switch point connects calls, initiates advertisement service calls, and instructs a voice playing unit to play advertisements to calling terminals, eliminating the need for special access numbers and equipment upgrades.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a special access number is designated for advertisement access in the prior art, then advertisement service can be provided, but access number resources are consumed and implementation cost increases
Solution Approach 1:
The patent makes the communication network infrastructure universally serve both traditional telecommunication functions and advertisement service functions. The existing switching equipment, voice storage units, and transmission channels are used for both normal call routing and advertisement playback, eliminating the need for dedicated access numbers and separate advertisement infrastructure.
Solution Approach 2:
The advertisement service is integrated into the existing communication network self-structure. The network's own resources (switching points, voice storage, transmission channels) are utilized to provide advertisement services without requiring external dedicated resources or special access numbers, making the system self-sufficient.
2Adaptability or versatility
If communication network operators upgrade or modify existing equipment to provide advertisement services, then advertisement functionality is enhanced, but implementation cost increases
Solution Approach 1:
The patent enables existing communication network equipment to perform multiple functions - both traditional telecommunication switching and advertisement service delivery. The switching points route both regular calls and advertisement requests, voice storage units hold both system messages and advertisement content, and transmission channels carry both user voice and advertisement audio, eliminating the need for separate advertisement infrastructure.
Solution Approach 2:
The communication network uses its own existing infrastructure to provide advertisement services without requiring external upgrades or modifications. The network's inherent resources are leveraged to deliver advertisement functionality, making the implementation cost-effective and avoiding expensive equipment modifications.
3Productivity
If the communication network is used for advertisement services, then operator profits increase, but the network structure becomes more complex
Solution Approach 1:
The patent integrates advertisement service functionality into the existing communication network structure without adding separate complex systems. The same switching points, voice storage units, and transmission channels that handle regular telecommunication traffic are also used for advertisement delivery, maintaining network structural simplicity while enabling profit-generating advertisement services.
Data Source
AI summary
The present invention discloses an Advertisement Platform (ADP), including an ADP Switch Point (ADP-SP), a voice playing unit and a service logic supporting unit; wherein the ADP-SP connects a call from a calling LS or an MS and initiates an advertisement service call to the service logic supporting unit; upon receiving the advertisement service call from the ADP-SP, the service logic supporting unit returns advertisement service instruction to the ADP-SP after parsing the advertisement service call; upon receiving the advertisement service instruction returned by the service logic supporting unit, the ADP-SP instructs the voice playing unit to play a ring back tone which includes advertisement according to the advertisement service instruction and connects a voice channel used for the voice playing unit playing advertisement with the calling voice channel or the MS voice channel. The present invention also discloses a system and method for playing advertisement.