Advertisement Break Marker Binding for Timely Content Management
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Solution Overview
Problem
Existing systems face delays in delivering advertisements due to latency or network congestion, leading to failed advertisement requests when marker IDs are not received in time, causing missed opportunities for accurate advertisement insertion.
Innovation Solution
A system where media devices detect markers indicating advertisement breaks and send requests to an advertisement server with marker IDs, timestamps, and device IDs, allowing the server to determine and deliver advertisements based on a schedule, ensuring timely insertion.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If the binder waits to receive the marker ID before processing advertisement requests, then advertisement accuracy is improved, but advertisement request timeliness deteriorates
Solution Approach 1:
The binder performs break counting logic in advance to pre-determine which advertisement breaks are bound and which are unbound. This preliminary action allows the binder to immediately serve advertisements from the pre-identified unbound breaks without waiting for marker ID receipt, thus resolving the contradiction between accuracy and timeliness.
2Reliability
If the system uses break counting logic to track bound and unbound advertisement breaks, then advertisement delivery accuracy is improved, but system complexity increases
Solution Approach 1:
The binder automatically performs break counting logic to self-determine which advertisement breaks are bound and which are unbound. This self-service mechanism eliminates the need for external tracking systems or manual management, achieving high delivery accuracy while maintaining relatively simple system architecture.
Data Source
AI summary
Methods and systems for content management are described. If programming content is distributed to viewers, signals are transmitted with the programming content to indicate a segmentation in the programming content. If a user device sees the signal indicating the advertisement break, the use device may make a request to an advertisement server. The advertisement server may receive the request and determine an identifier associated with the request and an identifier associated with an advertisement break. A binder may bind the identifier associated with the request and the identifier associated with the advertisement break.