Advertisement Strategy on Lottery Tickets

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Businesses face challenges in effectively targeting and reaching their intended audience with advertisements, as existing methods lack flexibility and often result in advertisements being ignored or not viewed frequently enough.

Innovation Solution

A system and method for creating and planning advertisement strategies that involve printing advertisements on tickets, such as lottery tickets, allowing for precise targeting of specific locations and times, utilizing a network and user device to manage and verify the placement of advertisements, ensuring security and authenticity.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If businesses use traditional advertisement methods (newspapers, magazines, TV), then advertisements can reach a broad audience, but the ability to precisely target specific audiences is limited

Engineering Contradiction:

Improveaudience reachVSAvoidaudience targeting precision

Core Design Contradiction:

Quantity of substanceVSMeasurement precision

Solution Approach 1:

The patent segments the advertisement distribution system by integrating it with ticketing systems (lottery, event, transit tickets). Each ticket becomes a segmented delivery channel that can be geographically and demographically targeted, allowing businesses to reach specific audience segments while maintaining broad overall reach through multiple ticket distribution points.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent uses tickets as an intermediary medium between advertisers and consumers. Tickets serve as a bridge that connects advertisement delivery with specific locations and demographics, enabling precise targeting while maintaining broad distribution through the ticketing network.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Duration of action of moving object

If businesses increase advertisement frequency and visibility, then audience exposure increases, but advertisement costs and resource consumption increase

Engineering Contradiction:

Improveadvertisement exposure durationVSAvoidadvertising resource consumption

Core Design Contradiction:

Duration of action of moving objectVSLoss of energy

Solution Approach 1:

The patent implements preliminary action by pre-printing advertisements on tickets before distribution. This allows advertisements to be in place and visible from the moment the ticket is issued, eliminating the need for repeated exposure efforts and reducing overall resource consumption while maintaining extended visibility duration.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The patent uses tickets as reusable copies that consumers hold and view multiple times. A single advertisement printed on a ticket can be viewed repeatedly by the same consumer throughout the ticket's lifecycle, increasing exposure duration without requiring additional advertising resources or repeated distribution.

Inventive Principle:

Principle #26Copying

3Measurement precision

If businesses use flexible advertisement distribution methods, then audience targeting precision improves, but system complexity increases

Engineering Contradiction:

Improveaudience targeting precisionVSAvoidadvertisement management system complexity

Core Design Contradiction:

Measurement precisionVSDevice complexity

Solution Approach 1:

The patent applies universality by integrating advertisement management with existing ticketing systems. The same infrastructure used for issuing lottery, event, and transit tickets is also used for advertisement distribution, eliminating the need for separate complex systems while achieving precise targeting through the multi-functional ticket platform.

Inventive Principle:

Principle #6Universality (Multi-functionality)

4Productivity

If businesses print advertisements on tickets, then advertisement viewing frequency increases, but security and authenticity verification become more challenging

Engineering Contradiction:

Improveadvertisement viewing frequencyVSAvoidticket security and authenticity

Core Design Contradiction:

ProductivityVSReliability

Solution Approach 1:

The patent merges advertisement data with ticket security features by integrating ad content into the ticket issuance process. Advertisements are printed on tickets using the same secure printing infrastructure and authentication mechanisms that verify ticket validity, ensuring that high viewing frequency does not compromise security or authenticity.

Inventive Principle:

Principle #5Merging (Combining)

Data Source

PatentUS20230360084A9Creating an Advertisement Strategy

Publication Date: 2023.11.09 LOTTOADS

AI summary

Systems and methods for creating advertisement campaigns are provided. In one embodiments, an advertisement planning program comprises a creating module enabling a user to create an advertisement to be displayed within an advertisement area on each of one or more media components, such as a ticket that entitles a bearer of the respective ticket to enter a place, travel by public transport, participate in an event, or enter a lottery or raffle. The advertisement planning program also comprises a run time module configured to enable the user to enter time periods during which the advertisement is initially displayed. A location selection module is configured to enable the user to select one or more remote locations where the advertisement is to be initially displayed. The advertisement creating module enables the user to electronically insert and spatially arrange graphical and/or textual elements in a window representing a predetermined size and shape of the advertisement area.