Advertisement Template Generation for Small Business Marketing
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Solution Overview
Problem
Small businesses lack resources for effective advertisement design, resulting in inefficient or unsuccessful advertisements due to lack of expertise in marketing strategies.
Innovation Solution
A system and method that convert successful advertisements into templates for creating new advertisements by identifying representative keywords, scoring source advertisements based on relevance, and depersonalizing them to suggest effective creative content for new ads, allowing for efficient creation and customization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If small businesses create advertisements without professional marketing expertise, then they can establish web presence and advertise, but the advertisements become inefficient or unsuccessful
Solution Approach 1:
The system copies successful advertisement templates from experienced advertisers and applies them to small businesses. By replicating proven advertisement structures and content patterns, small businesses can generate effective advertisements without needing marketing expertise, thus resolving the contradiction between ease of creation and effectiveness
Solution Approach 2:
The system enables small businesses to automatically generate their own advertisements by providing template-based tools and automated content generation. This self-service approach allows businesses to create effective advertisements independently without requiring professional marketing resources, balancing accessibility with quality
2Reliability
If professional advertisement agencies are hired to manage marketing strategy, then advertisement effectiveness improves, but resource requirements and costs increase
Solution Approach 1:
The system acts as an intermediary between successful advertisement templates and small businesses. It provides automated template selection, customization, and generation capabilities that bridge the gap between professional advertising quality and small business resource constraints, eliminating the need to hire expensive agencies while maintaining effectiveness
Solution Approach 2:
The system changes the parameters of advertisement creation by shifting from manual professional design to automated template-based generation. This parameter change in the creation process maintains advertisement effectiveness while dramatically reducing resource requirements and costs for small businesses
3Adaptability or versatility
If advertisements are customized for each small business, then relevance to specific business needs improves, but time and complexity of creation increase
Solution Approach 1:
The system segments advertisement creation into template selection and customization phases. By pre-segmenting successful advertisement patterns into reusable templates and allowing simple customization for specific business needs, it reduces creation time while maintaining relevance to individual business requirements
Solution Approach 2:
The system performs preliminary action by pre-creating and storing successful advertisement templates that have already been optimized for various industries and purposes. Small businesses can then quickly select and customize these pre-prepared templates, dramatically reducing the time needed to create relevant advertisements compared to creating from scratch
Data Source
AI summary
Aspects of the disclosure assist users with creative development of advertisements by converting successful advertisements into templates for use in the creation of new advertisements. The system and method suggest an advertisement to a user based on the type of content for which the user is advertising. For example, an advertisement may include a set of display criteria, and a set of creative content. The display criteria define a set of circumstances during which the advertisement may be displayed (e.g., a set of keywords that trigger the display of the advertisement). Advertisements that are particularly successful for a given set of display criteria are depersonalized and converted to templates. These templates may be provided during creation of new advertisements as suggested content.