Removable Advertising Disc for Container Lids

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Solution Overview

Problem

Container lids, such as those on jars, tins, and cups, typically have limited space for advertising or promotional information and often require adhesive media that is not easily removable or customizable to specific outlets, limiting their effectiveness in advertising and promotional campaigns.

Innovation Solution

A disc with advertising material on at least one face, which can be securely mounted on a container lid using adhesive or uniquely shaped to fit into recesses on the lid, allowing for easy attachment and removal without adhesives, utilizing protrusions or indentations for secure positioning.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If adhesive media are used to attach advertising material to container lids, then the advertising material can be securely fixed, but it becomes difficult to remove and customize for specific outlets

Engineering Contradiction:

Improvesecure fixationVSAvoidremovability and customization

Core Design Contradiction:

ReliabilityVSEase of operation

Solution Approach 1:

The advertising material is segmented into a separate removable disc that can be independently attached to and removed from the container lid, allowing different discs to be exchanged for different advertising content while maintaining secure fixation during use

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The attachment system transitions from a static adhesive bond to a dynamic system where the advertising disc can be easily attached and removed multiple times, enabling customization for specific outlets and easy replacement without leaving residue

Inventive Principle:

Principle #15Dynamics

2Ease of manufacture

If simple decals are used for advertising on container lids, then the application is simple, but the information capacity and advertising effectiveness are limited

Engineering Contradiction:

Improveapplication simplicityVSAvoidadvertising information capacity

Core Design Contradiction:

Ease of manufactureVSLoss of information

Solution Approach 1:

The advertising medium transitions from a two-dimensional decal to a three-dimensional disc structure that can stand upright on the container lid, creating a pop-up effect that increases visibility and information capacity while maintaining simple application through the recessed fit

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

3Adaptability or versatility

If advertising material is printed directly on container lids, then customization is possible, but the material cannot be easily removed or replaced

Engineering Contradiction:

Improvecustomization capabilityVSAvoidremovability

Core Design Contradiction:

Adaptability or versatilityVSEase of operation

Solution Approach 1:

The advertising content is separated from the container lid into an independent removable disc, allowing the lid to remain unchanged while enabling easy replacement of advertising discs with different custom content for different outlets or campaigns

Inventive Principle:

Principle #1Segmentation

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables effective use of container lids as advertising carriers by providing a flexible and removable platform for promotional content, enhancing brand awareness and marketing efforts without the need for adhesives, suitable for various container shapes and sizes.

Implementation Method 1

Another face may carry a layer of a material which enables the disc to be positioned and held on a lid of a receptacle... The layer of material which enables the disc to be mounted on a lid may be a layer of an adhesive material

Methodology Applied

Scientific EffectAdhesion: Adhesive

Implementation Method 2

utilizing protrusions or indentations for secure positioning... the shape and edge of the disc may be in some instances be uniquely shaped to form one part of a unique locking pair for engagement of the disc in a recess in a complementary lid

Methodology Applied

Scientific EffectMechanical engagement: Mechanical Fastener

Data Source

PatentUS8732996B2Advertising discs and lids to receive advertising discs

Publication Date: 2014.05.27 GROENING DEAN

AI summary

The invention relates to lids for containers, such as disposable beverage containers, which are adapted to receive and hold without adhesive advertising or promotional material. Lids according to the invention include a receptacle with a floor and an inner side wall; wherein the receptacle is capable of receiving the advertising or promotional disc, and the inner side wall of the receptacle is capable of holding the disc in the receptacle. The invention also encompasses an advertising or promotional disc and disposable container lid combination, and a method of providing advertising or promotional media to a consumer.