Server-Based Advertising Engine for Multi-Device Content Distribution
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Solution Overview
Problem
The fragmentation of content availability and quality across various network-connected devices poses challenges for developers, as traditional native applications require significant resources to support multiple platforms, and some devices lack the execution environment and rendering functionality needed for these applications, limiting their content-providing capabilities.
Innovation Solution
The system enables platform-independent content distribution to 'thin' client applications through a server-based advertising engine that provides instruction sets and images, allowing for interactive user interfaces and content targeting based on internet protocol (IP) addressing, thereby avoiding resource-intensive operations and platform-specific development.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional native applications are developed to support multiple platforms, then content availability across devices is improved, but development resources and costs increase significantly
Solution Approach 1:
The patent implements a universal content delivery system where a single content source can serve multiple device types (set-top boxes, personal computers, mobile devices) through a common protocol. The system uses a unified content addressing mechanism that works across different platforms without requiring platform-specific application development, thus achieving multi-functionality without proportional increases in development complexity
Solution Approach 2:
The patent introduces an intermediary content delivery system that sits between the content source and various client devices. This intermediary handles the complexity of platform-specific adaptations, translating universal content addresses into device-specific delivery formats. This mediator approach allows content to be delivered to multiple platforms without requiring direct development for each platform
2Manufacturing precision
If native applications are deployed on devices with limited execution environments, then content quality is improved, but device compatibility deteriorates
Solution Approach 1:
The patent employs parameter changes by adapting content delivery parameters rather than content itself. The system modifies delivery parameters such as protocol type, data format, and transmission method based on the target device's capabilities, while maintaining the core content quality. This allows high-quality content to be delivered to devices with varying execution environments through parameter adjustment rather than content modification
3Ease of operation
If platform-specific applications are developed for each device type, then user experience consistency is improved, but development time and cost increase
Solution Approach 1:
The patent segments the content delivery system into distinct functional layers: a universal content addressing layer, a protocol adaptation layer, and a device-specific rendering layer. This segmentation allows the upper layers to maintain user experience consistency through unified protocols while the lower layer handles device-specific variations, eliminating the need for platform-specific application development
Data Source
AI summary
A system for intelligent multi-device content distribution based on associated internet protocol (IP) addressing, including: identifying, by a computer processor, first advertising content served to a first client device; identifying a first client device IP address associated with the first client device, where the first client device is linked to a household profile; submitting, to a content exchange service, a request for content placement opportunities; receiving content placement opportunities from the content exchange service, where one or more content placement opportunities identify at least a portion of a second client device IP address of a second client device; linking the second client device to the household profile; selecting second advertising content based on the first advertising content; and providing the second advertising content for the content placement opportunity to be displayed on the second client device.