Advertising Content Delivery in Group Training Systems
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Solution Overview
Problem
Advertisers face challenges in effectively presenting advertising content to recipients who are often distracted and unwilling to engage with advertisements, necessitating a method to deliver ads to a captive audience with minimal external distractions while establishing a sustainable revenue stream.
Innovation Solution
A method and system for providing advertising content through group training systems, where advertising content is transferred from an advertiser system to a group training system, with payment transferred from the advertiser to the service provider and further to entities associated with the group training system, facilitating display on multi-user displays during exercise sessions, and including reporting for compensation and revenue sharing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertising content is displayed using traditional methods, then advertisers can reach recipients, but recipients are distracted and unwilling to engage with advertisements
Solution Approach 1:
The patent merges advertising content delivery with group training system operations by integrating ads into the multi-user display interface. The advertising content is displayed alongside or integrated with the training interface, allowing recipients to view ads while engaged in the training activity, thus eliminating the need for separate ad viewing and reducing the impact of external distractions.
Solution Approach 2:
The multi-user display serves multiple functions: it displays training information, monitors participant data, and presents advertising content. By making the display universal, the system can deliver ads to participants during training sessions without requiring separate advertising devices, thereby ensuring ad delivery to a captive audience with minimal distractions.
2Reliability
If advertising content is displayed to a captive audience, then advertising effectiveness improves, but a sustainable revenue stream must be established
Solution Approach 1:
The patent introduces an intermediary payment processing mechanism that handles transactions between advertisers, the group training system operator, and participants. This intermediary system manages the complex revenue sharing model where advertisers pay for ad display, the operator collects and distributes payments, and participants may receive compensation, thereby establishing a sustainable revenue stream while maintaining advertising effectiveness.
Solution Approach 2:
The system changes the economic parameters of ad delivery by moving from traditional pay-per-impression models to a model that considers audience engagement, training session duration, and participant demographics. By adjusting these parameters dynamically, the system optimizes revenue generation while maintaining high advertising effectiveness through targeted content delivery during captive training periods.
3Productivity
If multiple payments are transferred through the system, then revenue sharing is enabled, but system complexity increases
Solution Approach 1:
The payment processing system is segmented into distinct functional modules: advertiser payment initiation, intermediary collection and validation, revenue sharing calculation, and distribution to entities. This segmentation allows each module to handle specific tasks independently, reducing overall system complexity while enabling sophisticated revenue sharing capabilities across multiple stakeholders.
Solution Approach 2:
An intermediary payment processing layer is introduced between advertisers and the group training system entities. This intermediary layer centralizes payment collection, validation, and distribution functions, simplifying the architecture by consolidating complex payment logic in a dedicated module rather than distributing it across multiple systems. The intermediary manages the multi-party transaction flow, reducing complexity while maintaining robust revenue sharing.
Data Source
AI summary
A method of providing advertising content using a group training system (GTS) includes transferring first advertising content from an advertiser system (AS) to a first GTS by an advertising content service provider system (ACSPS), transferring payment from the AS by the ACSPS as compensation for the first advertising content being displayed on a multi-user display associated with the first GTS, and transferring payment from the ACSPS to an entity associated with the first GTS as compensation for the first advertising content being displayed on the multi-user display associated with the first GTS. An advertising content service provider system (ACSPS) includes a processing device and a memory device. The processing device transfers first advertising content from an advertiser system (AS) to a first GTS for display on a multi-user display associated with the first GTS, payment is transferred by the processing device from the AS as compensation for the first advertising content being displayed on the multi-user display associated with the first GTS, and payment is transferred by the processing device to an entity associated with the first GTS as compensation for the first advertising content being displayed on the multi-user display associated with the first GTS. A computer-readable storage medium includes instructions in accordance with the disclosed method.