Advertising Medium Identification via Embedded Image Analysis

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Solution Overview

Problem

Existing systems for managing advertising media, such as digital signage, cannot uniquely identify individual advertising media or assess their installation environments, as they rely solely on common two-dimensional codes and do not consider the surrounding environment.

Innovation Solution

A computer system that outputs an identification image embedding unique identification information, analyzes images of the advertising media to read this information, and registers it in a database, allowing for the identification of both the media and its installation environment.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a common two-dimensional code is used in all advertising media, then the code can be universally read by mobile terminals, but the advertising medium itself cannot be identified

Engineering Contradiction:
Improveuniversal readabilityVSAvoididentification information
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The identification system is segmented into multiple components: a common two-dimensional code for universal readability and a separate identification image containing unique identification information. This segmentation allows each component to serve its specific function while working together to resolve the contradiction between universal readability and unique identification.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The identification image acts as an intermediary element that bridges the gap between the common two-dimensional code and the unique identification requirement. It contains embedded identification information that enables the advertising medium to be uniquely identified while maintaining compatibility with existing mobile terminal reading capabilities.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If only the two-dimensional code output to the advertising medium is used, then the reading process is simple, but the installation environment cannot be assessed

Engineering Contradiction:
Improvereading simplicityVSAvoidenvironmental information
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The system merges the common two-dimensional code with additional identification image data that contains environmental information. This combination allows mobile terminals to perform simple reading operations while simultaneously capturing installation environment details, thus maintaining ease of operation while preventing information loss.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The identification image serves multiple functions: it provides unique identification of the advertising medium, contains installation environment information for assessment, and remains readable by standard mobile terminal cameras. This multi-functionality resolves the contradiction by making a single element serve both simple reading and comprehensive information capture.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11823227B2Computer system, and method and program for managing advertising medium
Publication Date: 2023.11.21 OPTIM
  • US11823227B2 patent drawing
  • US11823227B2 patent drawing
  • US11823227B2 patent drawing

AI summary

The present invention is to provide a computer system, and a method and a program for managing an advertising medium that easily identify an advertising medium. The computer system for managing an advertising medium outputs an identification image embedding the identification information of the advertising medium to the advertising medium, analyzes the shot image of the advertising medium outputting the identification image and reads the identification information of the advertising medium, and registers the identification information in a database.