Advertising Inventory Scheduling and Display Frequency Control
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Solution Overview
Problem
Current advertising technologies face challenges in delivering targeted advertisements effectively, especially with intermittent network connections, as they lack accurate data for calculating advertising inventory and impressions for specific demographics or on-demand media usage, leading to difficulties in meeting advertisers' impression goals.
Innovation Solution
A planning module that utilizes historical advertising impression data and current scheduling information to estimate advertising inventory, allowing for the creation of advertising placements to achieve specific impression goals, and assigns weights to advertisements for display frequency, enabling the selection and display of committed and flexible advertisements by a receiver module even with intermittent connections.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisers use traditional broadcasting methods to deliver advertisements, then advertisements can reach a large audience, but the ability to target specific demographics and control impression delivery is limited
Solution Approach 1:
The patent segments advertising inventory into discrete impression units that can be individually tracked, assigned to specific demographic targets, and delivered selectively. Each impression is counted and reported separately, enabling precise measurement while maintaining large-scale distribution through automated systems.
Solution Approach 2:
The system implements feedback mechanisms where impression delivery data is collected, measured, and reported back to advertisers and broadcasters. This feedback loop enables real-time or near-real-time tracking of impression delivery against targets, allowing for precise measurement and adjustment of advertising campaigns.
2Measurement precision
If advertisers demand precise impression delivery to specific demographics, then advertising effectiveness increases, but the complexity of scheduling and tracking impressions increases
Solution Approach 1:
The system performs preliminary actions by pre-calculating and scheduling impression delivery based on demographic targets and availability data before the actual advertising campaign begins. This advance planning reduces real-time complexity while maintaining precise demographic targeting through pre-established rules and algorithms.
Solution Approach 2:
The patent changes parameters by transforming complex demographic targeting requirements into simplified scheduling parameters that can be processed by automated systems. By converting demographic criteria into selectable options and weightings, the system maintains high measurement precision while reducing operational complexity.
3Reliability
If broadcasters commit to delivering specific numbers of impressions to advertisers, then advertiser satisfaction increases, but the risk of over-committing or under-delivering inventory increases
Solution Approach 1:
The system applies dynamics by making advertising inventory commitments flexible rather than fixed. Impression targets are set as ranges or probabilistic outcomes based on measured availability, allowing the system to maintain reliability through guaranteed minimums while optimizing productivity by allowing excess capacity to be utilized when available.
Solution Approach 2:
The patent implements self-service mechanisms where the system automatically monitors inventory availability, adjusts delivery rates, and manages commitment fulfillment without requiring constant human intervention. This automated self-management maintains reliable delivery guarantees while maximizing inventory utilization through real-time optimization.
4Adaptability or versatility
If advertisers target specific market segments with customized advertisements, then advertising relevance to viewers increases, but the difficulty of calculating and managing inventory for each segment increases
Solution Approach 1:
The patent applies universality by creating a single integrated inventory measurement and management system that handles multiple demographic segments simultaneously. The system measures and tracks impressions across all segments using unified methodologies, enabling customized advertising for each segment while simplifying overall inventory management through a universal platform.
Data Source
AI summary
A system, including a planning module, a control module and a receiver module, configured to schedule display of one or more advertising impressions of available advertising inventory. The planning module enables scheduling a requested quantity of advertising impressions in accordance with target criteria. Further, the planning module enables selecting an advertising impression goal for advertisement, assigning an advertising type and defining a weight for the advertisements. The control module receives the schedule, the advertising type and the defined weights and generates one or more metadata files that contain target criteria, advertising type and weights for the advertisements. The one or more metadata files, with the advertisements, are delivered to the receiver module that is configured to define a display frequency for the advertisements based upon one or more of the metadata files. The receiver module selectively displays advertisement content associated with the advertisements to achieve the advertising impression goal.