Integrated Advertising Management System for Multi-Domain Campaign Optimization

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Solution Overview

Problem

Current keyword advertising management systems are inefficient as they require manual management of multiple keywords, leading to increased time and effort for advertisers, and fail to integrate various types of advertisements and advertising domains effectively.

Innovation Solution

An integrated advertising management method and system that allows advertisers to manage multiple advertising domains and campaigns through a centralized platform, setting and updating conditions such as URL information, keyword information, advertising content, and budget, using components like Cost Per Click (CPC) and Cost Per Thousand (CPM) schemes, to optimize advertising performance across multiple domains.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If keyword advertising management is performed manually for each keyword bid, then advertisers can control their advertising keywords, but advertisers spend much time and effort in keyword management leading to inefficiency

Engineering Contradiction:

Improvekeyword management efficiencyVSAvoidtime spent on keyword management

Core Design Contradiction:

Ease of operationVSLoss of time

Solution Approach 1:

The patent combines multiple keyword management functions into a single integrated advertising management system that automatically manages advertising keywords across multiple domains. The system merges bid management, ranking determination, and domain management into one unified platform, eliminating the need for manual keyword-by-keyword management and significantly reducing the time and effort required.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The advertising management system performs automatic keyword management operations including bid adjustment, ranking calculation, and domain allocation without requiring continuous manual intervention. The system self-manages the advertising keywords by automatically processing bids and determining rankings based on predefined criteria, freeing advertisers from time-consuming manual tasks.

Inventive Principle:

Principle #25Self-service

2Productivity

If keyword management is performed by advertising group and advertising campaign, then management efficiency is improved, but various types of advertisements and advertising domains cannot be integratedly managed

Engineering Contradiction:

Improveadvertising management efficiencyVSAvoidintegration of various advertisement types and domains

Core Design Contradiction:

ProductivityVSAdaptability or versatility

Solution Approach 1:

The patent creates a universal advertising management system that can handle multiple types of advertisements (text ads, image ads, video ads) across various advertising domains (search engines, social media, websites) through a single integrated platform. The system is designed to be domain-agnostic and advertisement-type-agnostic, providing unified management capabilities that adapt to different advertising contexts while maintaining consistent operational efficiency.

Inventive Principle:

Principle #6Universality (Multi-functionality)

3Reliability

If multiple advertising domains are managed separately, then each domain can be optimized independently, but overall advertising performance cannot be optimized across all domains

Engineering Contradiction:

Improvedomain-specific optimizationVSAvoidoverall advertising performance

Core Design Contradiction:

ReliabilityVSProductivity

Solution Approach 1:

The patent segments the advertising management system into domain-specific modules that can independently optimize for each advertising domain while being coordinated by a central management unit. Each domain module can apply domain-specific optimization strategies while the central system ensures overall performance optimization by coordinating across all domains, managing budgets, and adjusting bids based on aggregate performance data.

Inventive Principle:

Principle #1Segmentation

Data Source

PatentUS8280762B2Integrated advertising management method and system with respect to plurality of advertising domains

Publication Date: 2012.10.02 NAVER CORP

AI summary

An integrated advertising management method and system with respect to an advertising campaign including a plurality of advertising domains is provided. The integrated advertising management method includes the steps of: generating an advertiser identification associated with an advertiser; in response to a request from the advertiser, setting up an advertisement management component associated with the advertiser identification; and allowing the advertiser to manage the plurality of advertisements included in the advertising campaign by using the advertisement management component such that the advertiser can set up and update at least one of a plurality of conditions for the plurality of advertisements included in the advertising campaign.