Audio Video Advertising Network Aggregation
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Solution Overview
Problem
The fragmentation and unmanaged nature of video and audio advertising inventory across independent publishers on the Internet hinders advertisers' ability to access and control ad campaigns effectively, with limited targeting, frequency capping, session management, and reporting capabilities.
Innovation Solution
An advertising affiliate network is implemented to aggregate editorial content from independent publishers, dynamically generating code for integration, verifying its operation, and delivering video and audio advertising content based on templates that adjust according to metrics, ensuring end-users experience both editorial and advertising content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If independent publishers provide editorial content directly without aggregation, then content delivery is simple and direct, but advertising inventory becomes fragmented and unmanaged
Solution Approach 1:
The patent combines multiple independent publisher content sources into a unified advertising network platform. The system aggregates editorial content from various publishers while centralizing advertising inventory management, allowing advertisers to access consolidated inventory across multiple sources through a single interface with unified targeting and reporting capabilities.
Solution Approach 2:
The advertising network acts as an intermediary between independent publishers and advertisers. It receives editorial content from publishers, manages the advertising inventory centrally, and delivers targeted ads to advertisers' selected content, thereby simplifying access to fragmented inventory while maintaining the independence of original content sources.
2Adaptability or versatility
If advertisers access fragmented advertising inventory directly from multiple publishers, then access to diverse content is possible, but control over ad campaigns is limited
Solution Approach 1:
The advertising network provides universal control mechanisms that work across diverse content sources. It implements standardized targeting, frequency capping, session management, and reporting functions that operate uniformly regardless of the original publisher or content type, giving advertisers consistent control across multiple inventory sources.
3Speed
If direct access to editorial content is allowed without playlist verification, then user access is simple and fast, but advertising content delivery cannot be ensured
Solution Approach 1:
The system performs preliminary verification by requiring playlist requests before delivering editorial content. The playlist mechanism pre-establishes the relationship between advertising content and editorial content, ensuring that ads are properly associated with the content before delivery occurs, while still enabling fast access through the pre-configured playlist structure.
Data Source
AI summary
Owners of editorial video and/or audio content that is delivered over the Internet or other networks can enroll in an advertising affiliate network. Video and/or audio advertisements, or other marketing messages, are then delivered into the video and/or audio content when the content is accessed by a user. Bypassing of the advertising content may be prevented.