Centralized Advertising Platform for Vendor Matching and Contract Automation

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Solution Overview

Problem

Conventional advertising systems face challenges in selecting appropriate advertising mediums to reach targeted audiences and lack a centralized platform for effective communication between advertising agencies and vendors, making it difficult to manage advertising campaigns efficiently.

Innovation Solution

A system and method that utilizes communication devices and a computer-readable medium to manage relationships between advertising agencies and vendors, enabling the receipt of requests for proposals, matching with suitable advertising mediums, generating proposals, and creating contracts, while providing a platform for vendors to respond and negotiate prices, and facilitating tracking and payment processes.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional advertising systems are used, then advertising mediums can be selected, but it is difficult to select appropriate advertising mediums to reach targeted audiences and communicate with multiple vendors simultaneously

Engineering Contradiction:

Improveability to select advertising mediums and communicate with vendorsVSAvoidcomplexity of advertising system

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces a centralized advertising platform that acts as an intermediary between advertising agencies and multiple vendors. This platform receives RFPs from agencies, matches them with suitable advertising mediums owned by different vendors, enables simultaneous communication with multiple vendors, and automates the selection and contract generation processes, thereby resolving the complexity issue while improving adaptability.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The advertising platform is designed as a universal system that can handle multiple functions: receiving RFPs, matching with advertising mediums, communicating with multiple vendors simultaneously, tracking proposals, generating contracts, and managing payments. This multi-functional approach eliminates the need for separate systems for each function, reducing overall system complexity while enhancing versatility.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Extent of automation

If advertising agencies manually manage vendor relationships, then communication can be direct, but it is difficult to manage relationships with multiple vendors and automate contract generation

Engineering Contradiction:

Improveautomation of contract generation and vendor managementVSAvoidtime required for manual vendor communication and contract management

Core Design Contradiction:

Extent of automationVSLoss of time

Solution Approach 1:

The system performs preliminary actions by pre-matching advertising mediums with vendors based on RFP criteria before the actual selection process. The platform automatically generates contracts based on predefined templates and terms, and maintains a database of vendor information and advertising medium details, eliminating the need for manual data collection and contract drafting, thus achieving automation while reducing time requirements.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The advertising platform enables self-service operations where the system automatically processes RFPs, matches them with suitable advertising mediums and vendors, generates proposals, creates contracts, and manages payments without requiring manual intervention. This self-service capability achieves high automation while minimizing the time agencies need to spend on routine vendor management tasks.

Inventive Principle:

Principle #25Self-service

3Ease of operation

If a centralized platform is introduced for advertising management, then communication with multiple vendors is enabled, but system complexity increases

Engineering Contradiction:

Improveease of managing advertising campaigns and communicating with vendorsVSAvoidcomplexity of advertising management system

Core Design Contradiction:

Ease of operationVSDevice complexity

Solution Approach 1:

The patent merges multiple previously separate functions into a single centralized platform: RFP reception, advertising medium matching, vendor communication, proposal tracking, contract generation, and payment management are all combined in one system. This consolidation improves ease of operation by providing a unified interface for all advertising management tasks while the modular internal architecture keeps the added complexity manageable.

Inventive Principle:

Principle #5Merging (Combining)

Data Source

PatentUS11205198B2Systems and methods for outdoor advertising

Publication Date: 2021.12.21 OOH SOFTWARE LLC

AI summary

A system for advertising is disclosed, the system comprising a communication devices; an advertising mediums for displaying an advertisement; a vendors; an advertising agency; and a computer-readable medium coupled to the communication device having instructions stored thereon which when executed by the communication device, cause the communication device to perform operations. The operations includes, receiving a request for proposal (RFP) from the advertising agency; determining advertising mediums that matches with the RFP; transmitting a RFP notification to the vendors of the determined advertising mediums, wherein each of the vendors receives a distinctive Uniform Resource Locator (URL) within the notification; receiving a response from one of the vendors; generating and transmitting a proposal based on the response received from the vendors to the advertising agency; receiving a selection of the advertising mediums from the advertising agency; and generating a contract for advertising on the selected advertising medium.