Advertising System Using Unique Codes for Real-Time Impression Tracking
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Solution Overview
Problem
Conventional advertising models, such as Cost Per Mille (CPM), lack accuracy in measuring the number of impressions made by advertisements, especially as the number of locations and advertisements increases, and do not provide real-time data on consumer interactions, making it difficult for advertisers to determine the effectiveness and value of their campaigns.
Innovation Solution
An advertising system that uses unique identification means, such as codes or markers, linked to a consumer portal and database, allowing for real-time tracking of impressions through internet-enabled devices, enabling accurate measurement of consumer interactions and providing data on Cost Per Acquisition (CPA) and Cost Per Lead (CPL) metrics.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If conventional CPM advertising model is used, then advertising campaigns can be launched with multiple adverts at different locations, but accurate measurement of impressions and determination of location effectiveness becomes impossible
Solution Approach 1:
The patent divides the advertising system into segmented components: unique identification means for each advertisement, individual consumer portals for tracking, and a database that records impressions separately for each ad-location combination. This segmentation enables precise measurement of impressions for each specific advertisement at each specific location, resolving the inability to measure impressions accurately in conventional CPM models.
Solution Approach 2:
The patent introduces an intermediary tracking system consisting of unique identification means (such as codes or markers) associated with each advertisement, and a consumer portal that mediates between the consumer and the database. When a consumer interacts with an advertisement, the intermediary system captures and records the interaction data, enabling accurate impression measurement without requiring complex direct measurement infrastructure at each advertisement location.
2Measurement precision
If phone numbers are placed on advertisements to track impressions, then exact number of impressions can be determined, but the system becomes prohibitively expensive as the number of adverts increases
Solution Approach 1:
The patent implements a universal consumer portal that serves multiple advertisements across different locations through a single unified interface. Instead of requiring separate tracking systems (like individual phone numbers) for each advertisement, the universal portal handles impression tracking for all advertisements through unique identification means, significantly reducing the overall system cost while maintaining accurate impression counting.
Solution Approach 2:
The patent uses unique identification means such as codes or markers that can be replicated and associated with each advertisement. These identification elements serve as lightweight, low-cost proxies for the actual tracking system, allowing accurate impression measurement without requiring expensive infrastructure at each advertisement location.
3Quantity of substance
If expensive locations are chosen based on perceived high impressions, then more visibility is gained, but there is no accurate means to determine if these locations present value for money
Solution Approach 1:
The patent implements a feedback mechanism where the database stores and provides access to actual impression data for each advertisement at each location. Advertisers can query the database to retrieve precise impression counts for specific locations, enabling them to evaluate whether expensive locations are delivering the expected return on investment and make data-driven decisions about future advertising allocations.
Solution Approach 2:
The patent enables advertisers to perform preliminary analysis of location effectiveness by providing access to historical impression data stored in the database. Before committing to expensive advertising locations, advertisers can review past performance data to predict potential returns, allowing them to make informed decisions about whether to allocate budget to high-cost locations based on evidence of their actual effectiveness.
Data Source
AI summary
An advertising system including one or more advertisements, at least one identification means and a consumer portal, said consumer portal linked to at least one database wherein the database includes data relating to the one or more advertisements and records further data relating to the input of the identification means into the consumer portal such that cost per lead or cost per acquisition advertising models can be applied to printed advertising campaigns.