Interactive Advertising Unit Layering for Media Synchronization

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Solution Overview

Problem

Existing methods for integrating advertising content with digital media content often disrupt the user experience, failing to effectively synchronize advertising with media content timing and spatial presentation, leading to reduced consumer engagement and exposure.

Innovation Solution

A system and method for dynamic integration of advertising content with digital media content using an interactive advertising unit that includes a first content layer with a media player and a second content layer with advertising content, managed by an integration module that synchronizes spatial, temporal, and control components to create a seamless and engaging experience, allowing users to interact with both content types.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If advertising content is integrated with digital media content, then advertising exposure and effectiveness are improved, but user experience and content accessibility may deteriorate

Engineering Contradiction:

Improveadvertising effectivenessVSAvoiduser experience

Core Design Contradiction:

ReliabilityVSEase of operation

Solution Approach 1:

The advertising content and media content are segmented into separate layers (first content layer for media, second content layer for advertising). The integration module selectively displays content from different layers based on timing and spatial conditions, allowing advertising to be presented without permanently blocking media content access.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent introduces a temporal dimension to content presentation by controlling the display timing of advertising content relative to media content playback. Advertising is displayed during specific time windows (e.g., during scene transitions or at designated intervals) rather than continuously, creating a time-based separation that preserves user experience while maintaining advertising exposure.

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

2Reliability

If advertising content is displayed prominently, then advertising exposure is improved, but media content continuity and user engagement may deteriorate

Engineering Contradiction:

Improveadvertising exposureVSAvoidmedia content continuity

Core Design Contradiction:

ReliabilityVSDuration of action of stationary object

Solution Approach 1:

The integration module employs periodic action by displaying advertising content at specific intervals during media playback rather than continuously. The system alternates between displaying media content and advertising content based on predetermined timing conditions, such as during scene transitions or at designated break points, ensuring both content types receive adequate exposure without one permanently blocking the other.

Inventive Principle:

Principle #19Periodic action

3Reliability

If advertising content is synchronized with media content timing, then advertising effectiveness is improved, but system complexity increases

Engineering Contradiction:

Improveadvertising synchronizationVSAvoidintegration system complexity

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

The integration module performs preliminary action by pre-determining the timing and spatial parameters for advertising content display based on the media content being played. The system analyzes the media content structure in advance (identifying scene transitions, playback intervals, or designated ad slots) and prepares a display schedule that automatically guides when and where to show advertising content, eliminating the need for complex real-time synchronization algorithms during playback.

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS10600092B2Integration of a wall-to-wall advertising unit and digital media content

Publication Date: 2020.03.24 VIACOM INTERNATIONAL INC

AI summary

Described are methods and systems for dynamic integration and presentation of advertising content and media content. A server computing device receives a request for media content from a remote computing device, and provides an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content, a media player, and website content; a second content layer including the advertising content, wherein the advertising content comprises video content; and an integration module. The integration module is configured to display the video content to match the boundaries of the media player, extend the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer, reduce the display area of the video content after a period of time to match the boundaries of the media player, and display the requested media content in the media player.