Advertising-Based Wireless Network Access Model
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Solution Overview
Problem
Conventional access methods to wireless communication networks often require contractual agreements or pre-paid options, lacking flexibility and becoming expensive over time, with users not fully utilizing available capacity.
Innovation Solution
An advertising-based access model that allows users to access wireless networks without subscriptions, where sponsors pay for user access in exchange for accepting advertising content and data collection, enabling free or reduced-cost network access.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If conventional subscription-based access is used, then network access is guaranteed, but user flexibility and long-term cost-effectiveness deteriorate
Solution Approach 1:
The patent implements dynamic access models that allow users to switch between subscription-based and advertising-supported access modes. The system dynamically adjusts access parameters, QoS levels, and advertising delivery based on real-time user needs, network conditions, and payment status, providing both reliability and flexibility simultaneously.
Solution Approach 2:
The system changes key parameters including access cost structure (from fixed subscription to variable advertising-supported), QoS parameters (adjusted based on payment mode), and advertising delivery parameters (frequency, type, and timing). These parameter changes enable the system to adapt to different user scenarios while maintaining network access.
2Quantity of substance
If conventional subscription-based access is used, then network capacity is allocated, but user long-term cost increases and capacity utilization decreases
Solution Approach 1:
The advertising-supported access model enables users to self-fund their network access by accepting advertising content. Users who do not require constant high-speed access can opt for this model, effectively serving themselves and reducing their long-term costs while still receiving necessary network capacity for their actual usage patterns.
Solution Approach 2:
The system allocates partial network capacity to advertising-supported users based on their actual needs rather than providing full subscription-level capacity continuously. This partial allocation reduces costs for users who don't need full capacity while maintaining adequate service levels for their specific usage patterns.
3Adaptability or versatility
If advertising-supported access is provided, then user flexibility and cost-effectiveness improve, but network revenue model complexity increases
Solution Approach 1:
The patent introduces an intermediary advertising platform that mediates between the network operator and users. This intermediary handles the complexity of advertising delivery, tracking, and revenue management, while the network operator simply provides access and the advertising platform manages the commercial relationships and content delivery.
Solution Approach 2:
The system segments the revenue model into distinct components: subscription revenue from traditional customers, advertising revenue from advertising-supported users, and differentiated QoS levels. This segmentation allows the network operator to manage multiple revenue streams independently while maintaining clear operational procedures for each access type.
Data Source
AI summary
Methods and systems are configured for accessing content supported wireless communications services. A method for obtaining non-subscription access to a network may include sending a request to access a network, and determining if subscription access to the network was granted. When subscription access is not granted, the method may further include receiving terms for non-subscription access to the network upon determining subscription access was not granted, determining if the received terms for non-subscription access were accepted, and then receiving advertising content and non-subscription access to the network in response to determining the terms for non-subscription access were accepted.