Dynamic Depth Positioning for Aerial Advertisements
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Solution Overview
Problem
Existing techniques for forming advertisements in the air lack dynamic positioning and prioritization, leading to static placement that fails to effectively capture audience attention over time.
Innovation Solution
An information processing apparatus that dynamically controls the position of aerial advertisements in the depth direction based on their priority, adjusting their placement and size throughout their placement period to maximize visibility and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are placed at fixed positions in the air during their placement period, then the placement is simple and stable, but the advertisements fail to capture audience attention effectively over time
Solution Approach 1:
The patent applies dynamics by transitioning from static fixed-position advertisement placement to dynamic positioning that changes over time. The advertisement image moves in the depth direction according to a predetermined pattern during its placement period, making it more engaging and effective at capturing audience attention while maintaining manageable control complexity through algorithmic automation
2Quantity of substance
If multiple advertisements with different priorities are placed simultaneously, then advertising coverage is increased, but the positioning and prioritization control becomes complex
Solution Approach 1:
The patent applies parameter changes by using priority values as a controlling parameter to determine the depth direction positioning of multiple advertisements. Advertisements with higher priority values are positioned closer to the viewer, while those with lower priority values are positioned farther away. This parameter-based approach enables simultaneous placement of multiple advertisements with different priorities in a systematic and controllable manner
Data Source
AI summary
An information processing apparatus includes a processor configured to control the position of an advertisement image in the depth direction in accordance with the priority of the advertisement image, the advertisement image being an image of an advertisement formed in the air.