Unified Point Conversion System for Affiliate Loyalty Management

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Solution Overview

Problem

Users often fail to actively utilize their accumulated points or mileage due to unawareness of their existence or how to redeem them, especially when such points expire, leading to unused benefits.

Innovation Solution

An electronic apparatus processes transaction requests for converting points between different affiliates by transmitting user information to servers, acquiring balance information, and processing conversion requests, including generating inquiry identification information and recording transactions, to facilitate point usage and promote item sales.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If points are accumulated in multiple affiliate systems, then users can earn more benefits, but users cannot actively use the points due to unawareness or lack of knowledge on how to redeem them

Engineering Contradiction:
Improvepoint balanceVSAvoidpoint usage
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The electronic apparatus serves as an intermediary platform that connects users with multiple affiliate point systems. It automatically queries point balances from various affiliates, presents them in a unified interface, and handles the complex conversion and redemption processes, thereby making point usage easy without requiring users to understand each affiliate's specific system

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The electronic apparatus provides universal access to multiple affiliate point systems through a single interface. It can query, display, convert, and redeem points from different affiliates (credit card companies, airlines, hotels) within one platform, eliminating the need for users to interact with each affiliate separately

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Reliability

If points expire after a certain period, then affiliates can manage their systems, but users lose benefits due to inability to use points before expiration

Engineering Contradiction:
Improvesystem managementVSAvoidunused point benefits
Core Design Contradiction:
ReliabilityVSLoss of energy

Solution Approach 1:

The electronic apparatus provides continuous feedback to users about their point balances, expiration dates, and available redemption options. By monitoring point status and notifying users before expiration, it enables timely redemption actions, preventing loss of benefits while maintaining reliable system management for affiliates

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system performs preliminary actions by proactively querying point balances and expiration information before users need to use them. It prepares redemption options and notifies users in advance of expiration dates, allowing users to take action before benefits are lost

Inventive Principle:
Principle #10Preliminary action

3Adaptability or versatility

If the electronic apparatus queries and processes point information from multiple affiliates, then point conversion becomes possible, but system complexity increases

Engineering Contradiction:
Improvepoint conversion capabilityVSAvoidsystem architecture
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The electronic apparatus acts as a mediating layer between users and multiple affiliate systems. It handles all complex interactions with various affiliates through standardized protocols, shielding users from complexity while enabling versatile point conversion across different affiliate networks

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system manages complexity by standardizing and normalizing data from different affiliates into uniform parameters and formats. It converts diverse affiliate point systems into a common framework that enables versatile point conversion while maintaining manageable system architecture

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS11354630B1Electronic apparatus for processing information for point conversion and method thereof
Publication Date: 2022.06.07 COUPANG CORP
  • US11354630B1 patent drawing
  • US11354630B1 patent drawing
  • US11354630B1 patent drawing

AI summary

Disclosed is a method of processing information in an electronic apparatus, the method including transmitting a point inquiry request including user information for identifying a user to servers of one or more affiliates, acquiring balance information of a first point corresponding to the user from a first affiliate among the one or more affiliates in response to the point inquiry request, providing the balance information of the first point to the user, and processing, when information including a conversion request for conversion between the first point and a second point related to a service of the electronic apparatus is acquired from the user, a transaction corresponding to the conversion request.