Affinity-Based Content Sharing for Relevant Contact Selection

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Solution Overview

Problem

Existing content sharing platforms lack the ability to provide personalized content sharing, forcing users to broadcast content to all connected users without considering which contacts are likely to interact with the content.

Innovation Solution

A method that calculates affinity scores based on user interactions to identify and prompt users to share content items with specific contacts who are likely to engage with them, using a content sharing platform to enhance user engagement and affinity.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If users broadcast content to all connected users on existing content sharing platforms, then content reach is maximized, but user engagement quality deteriorates due to lack of personalization

Engineering Contradiction:
Improvecontent reachVSAvoiduser engagement quality
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The patent applies local quality by transitioning from uniform content distribution to personalized content sharing. The system calculates affinity scores for different user-contact pairs and prompts users to share content with specific contacts based on their individual affinities. This creates locally optimized sharing decisions rather than uniform broadcasting, improving engagement quality while maintaining reach through targeted sharing with multiple contacts.

Inventive Principle:
Principle #3Local quality

2Ease of operation

If content is shared with all contacts regardless of affinity, then sharing simplicity is maintained, but content relevance to recipients deteriorates

Engineering Contradiction:
Improvesharing simplicityVSAvoidcontent relevance
Core Design Contradiction:
Ease of operationVSMeasurement precision

Solution Approach 1:

The system applies self-service by automatically calculating affinity scores and generating personalized sharing prompts without requiring users to manually assess each contact's interest. The platform serves itself by using its own data infrastructure to determine relevance, maintaining sharing simplicity while improving content relevance through automated affinity-based filtering.

Inventive Principle:
Principle #25Self-service

3Measurement precision

If personalized content sharing is implemented through manual user selection, then sharing precision is improved, but system complexity increases

Engineering Contradiction:
Improvesharing precisionVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent introduces an intermediary affinity calculation system that automatically determines sharing precision. Rather than requiring direct manual user assessment of each contact's interest (which would be complex), the system uses an intermediary mechanism - the affinity score calculation based on user interactions, content preferences, and relationship data - to objectively determine relevance, achieving precision without proportionate complexity.

Inventive Principle:
Principle #24Intermediary (Mediator)

4Measurement precision

If affinity calculation is performed for all user pairs, then sharing accuracy is maximized, but computational resources are过度 consumed

Engineering Contradiction:
Improvesharing accuracyVSAvoidcomputational resources
Core Design Contradiction:
Measurement precisionVSUse of energy by moving object

Solution Approach 1:

The system applies partial action by calculating affinity scores only when needed - specifically when a user interacts with content and the system needs to generate sharing prompts. Rather than continuously calculating and maintaining affinity scores for all possible user pairs, the system performs calculations on-demand for relevant user-content interactions, reducing computational overhead while maintaining sharing accuracy when required.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS20260080011A1Personalized content sharing
Publication Date: 2026.03.19 GOOGLE LLC
  • US20260080011A1 patent drawing
  • US20260080011A1 patent drawing
  • US20260080011A1 patent drawing

AI summary

A method for providing personalized content sharing is disclosed. The method includes: presenting, by a user device of a user, a user interface (UI) including content and a UI element allowing the user to share the content with other users; upon a selection of the UI element by the user in the UI, identifying a subset of contacts of the user on the content sharing platform, wherein contacts in the subset of contacts are selected from a plurality of contacts of the user based on at least one of (i) an affinity of the user with each contact of the subset of contacts, or (ii) interactions of the user with content of each contact of the subset of contacts; presenting, to the user, the subset of contacts of the user including some but not all of the plurality of contacts of the user; and allowing the user to share the content with a first contact of the subset of contacts