Aggregate Demographics Targeting for Mobile Ads

The patent introduces an intermediary aggregation layer that receives advertising information from advertisers and redistributes it to mobile devices without exposing individual device identities. The system acts as a mediator that decouples the advertiser's need for targeted delivery from the privacy requirement of individual devices, allowing effective advertising while preserving user anonymity through the intermediary aggregation mechanism.

The patent segments the road network into discrete segments and divides advertising information delivery by geographic segment rather than by individual device. This segmentation allows the system to manage advertising traffic at an aggregate level for each road segment, reducing the complexity of tracking and managing individual device communications while maintaining broad advertiser reach across the network.

The patent implements periodic action by delivering advertising information at specific time intervals and occasions when mobile devices are encountered in road network segments, rather than continuously or simultaneously to all devices. This periodic delivery approach maximizes advertiser visibility within the constrained display space and user attention by presenting ads at optimal moments when users are most receptive.

The patent extracts the location-based targeting functionality from individual device tracking and implements it at the aggregate road segment level. By taking out the need to track individual device locations and instead working with anonymized geographic segment data, the system achieves location-based advertising precision while significantly reducing the complexity of tracking infrastructure and data management requirements.