AI Neural Network Framework for Digital Content Optimization

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Solution Overview

Problem

Conventional digital content distribution systems face challenges in accuracy, efficiency, and flexibility, often providing misaligned and unnecessary digital content, leading to wasted resources and inefficiencies in generating and evaluating digital content for campaigns.

Innovation Solution

The implementation of an artificial intelligence framework utilizing a metadata neural network, summarizer neural network, and performance neural network to generate insights, predict performance, and optimize digital content distribution, allowing for precise alignment with target audiences and channels.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If conventional digital content distribution systems provide digital content to client devices, then digital content is delivered to users, but the digital content is often misaligned to users and distribution channels resulting in inaccuracy

Engineering Contradiction:
Improveaccuracy of digital content alignmentVSAvoidwasted computing resources
Core Design Contradiction:
Measurement precisionVSLoss of energy

Solution Approach 1:

The system performs preliminary analysis of user characteristics and digital content features before distribution to predict performance and alignment accuracy. This advance preparation ensures content is properly matched to target audiences before delivery, preventing wasted resources on misaligned content distribution.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system utilizes feedback loops that monitor digital content performance metrics and user interactions to continuously refine alignment algorithms. This feedback mechanism improves measurement precision of content-user matching over time while reducing resource waste by learning from past distribution outcomes.

Inventive Principle:
Principle #23Feedback

2Manufacturing precision

If conventional systems provide targeted digital content for digital content campaign, then digital content is tailored to specific audiences, but significant time and computing resources are required to generate and provide the content

Engineering Contradiction:
Improveprecision of digital content tailoringVSAvoidefficiency of content generation
Core Design Contradiction:
Manufacturing precisionVSProductivity

Solution Approach 1:

The system creates optimized copies of digital content tailored to different audience segments using automated generation techniques. Instead of manually creating unique content for each target group, the system generates precise copies adapted to specific audience characteristics, maintaining manufacturing precision while dramatically improving productivity.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system varies parameters of digital content (such as format, duration, style) based on target audience characteristics rather than creating entirely new content. This parameter-based adaptation achieves precise content tailoring while reducing the computational resources and time required for content generation.

Inventive Principle:
Principle #35Parameter changes

3Adaptability or versatility

If conventional digital content distribution systems utilize publishers and distributed computer devices to generate and modify digital content, then digital content is created and optimized, but significant time, processing power, and storage resources are consumed

Engineering Contradiction:
Improveflexibility of digital content modificationVSAvoidcomplexity of distributed computing system
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system merges the functions of multiple publishers and distributed devices into a centralized intelligent platform that handles content generation, optimization, and distribution. This consolidation maintains the adaptability to modify content for different audiences while reducing device complexity by eliminating the need for complex distributed computing infrastructure.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The system creates a universal digital content distribution platform that can handle multiple functions (generation, optimization, distribution, analysis) through a single integrated system. This multi-functional approach provides the flexibility to adapt content across different channels and audiences without requiring separate specialized systems for each function.

Inventive Principle:
Principle #6Universality (Multi-functionality)

4Measurement precision

If conventional systems cannot operate accurately without tags or labels already affixed to digital content, then existing tagged content can be distributed, but the systems lack flexibility to generate and predict performance for untagged content

Engineering Contradiction:
Improveaccuracy of content analysisVSAvoidflexibility of content processing
Core Design Contradiction:
Measurement precisionVSAdaptability or versatility

Solution Approach 1:

The system performs self-service by automatically generating tags, labels, and metadata for digital content that lacks them. This self-tagging capability maintains measurement precision in content analysis while dramatically improving adaptability, allowing the system to process and optimize any digital content regardless of existing metadata.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS10887640B2Utilizing artificial intelligence to generate enhanced digital content and improve digital content campaign design
Publication Date: 2021.01.05 ADOBE INC
  • US10887640B2 patent drawing
  • US10887640B2 patent drawing
  • US10887640B2 patent drawing

AI summary

The present disclosure relates to systems, methods, and non-transitory computer readable media for utilizing an artificial intelligence framework for generating enhanced digital content and improving digital content campaign design. In particular, the disclosed systems can utilize a metadata neural network, a summarizer neural network, and/or a performance neural network to generate metadata for digital content, predict future performance metrics, generate enhanced digital content, and provide recommended content changes to improve performance upon dissemination to one or more client devices.