AI Content Delivery System Personalizing Presentation Formats

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Solution Overview

Problem

Conventional content delivery systems fail to present content in a personalized and effective manner, making it difficult for users to understand and retain information, especially when content is textual or data-intensive, as they do not adapt presentation style or format to user preferences or prior knowledge.

Innovation Solution

A method and system using artificial intelligence to analyze and categorize content, determining user interests and prior knowledge, and transforming content into preferred presentation types and formats, while monitoring user feedback to continuously improve content presentation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Device complexity

If conventional content delivery systems present content in static pre-categorized types without adaptation, then system complexity is reduced, but user understanding and retention of content deteriorates

Engineering Contradiction:
Improvesystem complexityVSAvoiduser understanding and retention
Core Design Contradiction:
Device complexityVSLoss of information

Solution Approach 1:

The content delivery system dynamically adapts presentation format based on user characteristics. The system transitions from static pre-categorized content types to dynamic personalized presentation by analyzing user data, determining interests and prior knowledge, and transforming content into preferred formats such as visual infographics, graphs, or text-based representations tailored to each user's cognitive style and knowledge level.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system changes presentation parameters including format type, complexity level, and visual vs. textual representation based on user attributes. By modifying these parameters according to user profile data, the system optimizes content delivery to match individual user preferences and cognitive characteristics, thereby improving understanding without requiring complete system redesign.

Inventive Principle:
Principle #35Parameter changes

2Device complexity

If content is presented in textual format for data-intensive subjects, then content delivery simplicity is maintained, but user ability to discover trends and patterns deteriorates

Engineering Contradiction:
Improvecontent delivery simplicityVSAvoiduser ability to discover trends and patterns
Core Design Contradiction:
Device complexityVSMeasurement precision

Solution Approach 1:

The system automatically adjusts the presentation format parameter based on the nature of the content and user characteristics. For data-intensive subjects, it transforms textual content into visual representations such as infographics, graphs, or charts, enabling users to easily discover trends and patterns while maintaining delivery simplicity through automated format selection.

Inventive Principle:
Principle #35Parameter changes

3Stability of the object's composition

If conventional systems present content without considering user prior knowledge, then presentation consistency is maintained, but knowledge acquisition effectiveness deteriorates

Engineering Contradiction:
Improvepresentation consistencyVSAvoidknowledge acquisition effectiveness
Core Design Contradiction:
Stability of the object's compositionVSProductivity

Solution Approach 1:

The system performs preliminary analysis of user data before content delivery to determine user interests, knowledge level, and preferred presentation formats. This preliminary action enables the system to prepare and transform content in advance into the most effective format for each user, thereby improving knowledge acquisition effectiveness while maintaining consistency through systematic personalization.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system incorporates user feedback mechanisms to continuously refine content presentation. By monitoring user interactions and preferences, the system adjusts future content delivery to better match user needs, improving knowledge acquisition over time while maintaining a consistent personalized approach.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS10108601B2Method and system for presenting personalized content
Publication Date: 2018.10.23 INFOSYS LTD
  • US10108601B2 patent drawing
  • US10108601B2 patent drawing
  • US10108601B2 patent drawing

AI summary

Content personalized for a user is presented. Particularly, content is personalized and presented to a user in a more cognitive and user-understandable manner to improve the impact and the effectiveness on the user. The system utilizes artificial intelligence to analyze and categorize the content and thereby learns to discover the core concept of the content and any patterns involved. The system also understands the user's interests by capturing the preferred presentation formats and the user's past knowledge. The system maps the categorized content and user's interests and personalizes the content and renders into user preferred presentation type and format. The system supplements the main presentation type with additional related content. The system is capable of continuously monitoring the user activities to understand the effectiveness of the presented content type and formats, and feedback is exploited to continuous improvement of presented content and presentation type and formats.