AI Image Generator for Retail Search Accuracy

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Solution Overview

Problem

Current search engines in retail contexts often fail to accurately match user queries with items in a catalog, especially when the query does not adequately describe the sought item, leading to missed matches and suboptimal search results.

Innovation Solution

A system utilizing an AI image generator to create images based on user descriptions, which are then compared to a catalog of items using machine learning models to generate similarity scores, allowing for more accurate item selection and enabling iterative refinement of search images.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If a text-based search engine is used to match user queries with item catalogs, then the search system is simple to implement, but the search accuracy deteriorates when queries do not adequately describe the sought item

Engineering Contradiction:
Improvesearch accuracyVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent introduces an AI image generator as an intermediary between the user's text query and the item catalog. The system generates an image based on the text description, then uses this generated image as a mediator to perform image-based similarity comparison with items in the catalog. This intermediary approach enables more accurate matching by leveraging visual features while keeping the overall system architecture manageable through modular design.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If text-based query matching is used, then the system is easy to operate, but the ability to retrieve items that best match the user's intent deteriorates

Engineering Contradiction:
Improveitem retrieval reliabilityVSAvoidsearch operation simplicity
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent replaces the traditional text-based mechanical matching system with an AI-driven image generation and comparison system. Instead of relying on keyword matching algorithms, the system uses generative AI to create visual representations and compares them using image similarity metrics, thereby improving retrieval reliability while maintaining ease of operation through the same simple text input interface.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Measurement precision

If AI-generated images and machine learning models are used to enhance search accuracy, then search precision is improved, but the computational resources and processing time increase

Engineering Contradiction:
Improvesearch precisionVSAvoidcomputational energy consumption
Core Design Contradiction:
Measurement precisionVSUse of energy by moving object

Solution Approach 1:

The patent implements pre-computation of image embeddings for all items in the catalog before search operations. By pre-processing and storing the visual features of catalog items in advance, the system avoids performing heavy machine learning computations during actual search operations. This preliminary action significantly reduces the computational energy required during user searches while maintaining high search precision through accurate image similarity comparison.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20240420216A1System for recommending items and item designs based on ai generated images
Publication Date: 2024.12.19 TARGET BRANDS INC
  • US20240420216A1 patent drawing
  • US20240420216A1 patent drawing
  • US20240420216A1 patent drawing

AI summary

A system that utilizes an AI image generator, a search engine, and an item design system is disclosed. A text description of an item is provided to an AI image generator, which creates an image based on the text description. In some embodiments, the image is updated based on a further text description of the item. The image may be provided to the search engine and the item design system. The search engine selects, from an item catalog, an item to recommend to a user based on a similarity of the image to items in the item catalog. For example, the search engine may apply a machine learning model to compare embeddings of the item image to embeddings of images of items in an item catalog. The item design system may recommend an item design based in part on the image generated by the AI image generator.