AI-Generated Landing Pages for Search Navigation Bottlenecks
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional search result pages often have poorly designed landing pages that are difficult to navigate, leading to a suboptimal user experience and reduced engagement.
Innovation Solution
A computing system utilizing AI-generated pages that leverage machine-learned models to create personalized and intuitive content based on user queries and contextual information, including features like call-to-action buttons, product feeds, and AI chatbots, to enhance usability and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional search result pages link to original landing pages, then content providers can maintain their existing web pages, but user experience deteriorates due to difficult navigation and poor usability
Solution Approach 1:
The patent introduces an AI-generated intermediate page that acts as a mediator between the search engine and the original landing page. This intermediate page contains AI-powered chatbots and virtual assistants that help users navigate and find information, thereby improving ease of operation without requiring changes to the original landing page structure
Solution Approach 2:
The patent segments the user journey into two distinct parts: an AI-generated assistance layer and the original content layer. The AI-generated page provides navigation help, product recommendations, and guidance, while the original landing page maintains its content, creating a segmented approach that improves usability without complicating the overall system
2Ease of operation
If AI-generated pages are created to improve navigation, then user experience improves, but system complexity increases due to machine-learned models and additional processing
Solution Approach 1:
The patent applies preliminary action by pre-training machine-learned models on organization-specific data, product information, and navigation patterns before deployment. This preliminary training enables the AI-generated pages to provide intelligent assistance without requiring complex real-time processing, thereby improving usability while managing system complexity through advance preparation
Solution Approach 2:
The patent creates simplified copies of the organization's information and navigation structure within the AI-generated page. Instead of requiring users to navigate the complex original site, the AI page creates a simplified copy with AI-powered guidance, improving usability without requiring the entire system to be redesigned
3Productivity
If landing pages are optimized for conversion, then productivity increases, but ease of operation may worsen if the design becomes too targeted or restrictive
Solution Approach 1:
The patent applies dynamics by making the AI-generated page adaptive and responsive to user preferences, behaviors, and context. The AI chatbot dynamically adjusts recommendations, navigation suggestions, and information presentation based on real-time user interactions, thereby maintaining high conversion rates while preserving user freedom and ease of operation
Data Source
Figure 1
Figure 2
Figure 3
AI summary
Techniques for generating an artificial intelligence (AI)-generated page for a first organization. The system can include a machine-learned model configured to generate the AI-generated page. The system can receive from a user device associated with a user account, the user query. Additionally, the system can generate a search result page for the user query. The search result page can include a first result associated with a first landing page of the first organization. The system can calculate a landing page score for the first landing page. The system can generate an updated search result page based on the landing page score exceeding a threshold value, the updated search result page having a navigation link to an AI-generated page for the first organization. The system can cause a presentation, on a display of the user device, the updated search result page.