AI-Driven Phishing Simulation for Adaptive User Training

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Solution Overview

Problem

Phishing attacks are becoming increasingly sophisticated, and existing security awareness systems struggle to effectively train users to detect highly individualized and real-time threats, as they lack the ability to create a simulated phishing environment that mimics real-world attacks.

Innovation Solution

An AI-driven security awareness system that uses machine learning algorithms to send varied simulated phishing messages, adaptively learning from user responses and behavior to create personalized phishing campaigns, and employs A/B testing to determine the most effective models for engaging users in simulated phishing attacks.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional security awareness systems use standardized phishing training for all users, then implementation complexity is reduced, but training effectiveness decreases because individual user behaviors and susceptibility vary

Engineering Contradiction:
Improvetraining effectivenessVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments users into different groups based on their phishing susceptibility profiles, behaviors, and responses. Instead of treating all users uniformly, the system divides the user base into segments that receive tailored simulated phishing campaigns, making the training adaptable to individual needs while managing complexity through automated segmentation criteria

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system dynamically adjusts simulated phishing campaigns based on real-time user responses and behaviors. The complexity is managed through adaptive algorithms that automatically modify campaign parameters (such as message frequency, phishing scenario types, and difficulty levels) based on user performance, eliminating the need for manual system reconfiguration

Inventive Principle:
Principle #15Dynamics

2Reliability

If simulated phishing campaigns are highly individualized and sophisticated, then user awareness improvement increases, but the resources required to create and manage these campaigns increase

Engineering Contradiction:
Improvesecurity awarenessVSAvoidcomputational resources
Core Design Contradiction:
ReliabilityVSQuantity of substance

Solution Approach 1:

The system creates simplified digital models (copies) of real phishing threats that capture the essential characteristics of sophisticated attacks without requiring the full computational resources of the original threats. These simulated phishing messages are designed to replicate key attack patterns and user interaction points, providing effective training while consuming manageable computational resources

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system optimizes resource usage by dynamically adjusting campaign parameters such as message frequency, simulation duration, and complexity levels based on user responses. This allows the system to maintain high security awareness training quality while adapting resource consumption to actual user needs, preventing wasteful allocation of computational resources

Inventive Principle:
Principle #35Parameter changes

3Productivity

If the system sends frequent simulated phishing messages to all users, then user engagement increases, but user fatigue and annoyance increase reducing overall effectiveness

Engineering Contradiction:
Improvetraining engagementVSAvoiduser fatigue
Core Design Contradiction:
ProductivityVSObject-affected harmful factors

Solution Approach 1:

The system applies partial action by sending simulated phishing messages only to specific user segments based on their susceptibility profiles and response histories, rather than universally to all users. This selective approach maintains engagement for users who need training while avoiding fatigue for users who have already demonstrated security awareness, optimizing the balance between engagement and user experience

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS11736523B2Systems and methods for aida based A/B testing
Publication Date: 2023.08.22 KNOWBE4 INC
  • US11736523B2 patent drawing
  • US11736523B2 patent drawing
  • US11736523B2 patent drawing

AI summary

Systems and methods are described by which a serving module of a campaign controller identifies a first version of a model which the campaign controller uses to communicate a first simulated phishing communication to a plurality of users. The campaign controller receives a first response from a first user to the simulated phishing communication and a second response from a second user to the simulated phishing communication and determines that the first and second responses are corresponding, for example are the same or similar. The serving module assigns a first user to a first group of users and a second user to a second group of users and identifies a second version of the model to use for the first user and a third version of the model to use for the second user.