Aircraft Server Advertisement Targeting via Announcement Tags
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Solution Overview
Problem
Existing systems for providing electronic advertisements on aircraft lack targeting and relevance, often displaying unrelated advertisements to passengers based on public announcements and user-specific information.
Innovation Solution
A method and system that utilize announcement tags associated with public announcements on an aircraft to select and display relevant electronic advertisements on client devices, taking into account user information, aircraft information, and inventory data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional electronic advertisement systems are used on aircraft, then advertisements can be displayed to passengers, but the advertisements lack targeting and relevance to public announcements
Solution Approach 1:
The system performs preliminary actions by tagging public announcements with descriptors before they are broadcast to passengers. These tags are prepared in advance and stored in the aircraft's system, enabling automated advertisement selection based on the announcement content without requiring real-time analysis during the announcement itself.
Solution Approach 2:
The system implements feedback by continuously monitoring which advertisements are displayed and using this information to improve future advertisement selections. The system learns from passenger interactions and announcement patterns to refine the matching between announcement tags and advertisement content, enhancing relevance over time.
2Productivity
If advertisements are displayed immediately during public announcements, then passenger attention can be captured, but it may interrupt or conflict with the announcement delivery
Solution Approach 1:
The system uses periodic action by displaying advertisements in structured intervals - specifically, showing advertisements for a predetermined duration after public announcements conclude. This rhythmic pattern ensures that advertisements are delivered at optimal moments when passenger attention is available, without continuously interrupting the announcement flow.
Solution Approach 2:
The system prepares advertisement content in advance based on the public announcement tags, so that relevant advertisements are ready to be displayed immediately after the announcement ends. This preliminary preparation ensures seamless transition from announcement to advertisement without interruption or conflict.
3Adaptability or versatility
If generic advertisements are displayed to all passengers, then system implementation is simple, but the advertisements lack personalization and usefulness to individual passengers
Solution Approach 1:
The system segments the passenger audience by analyzing individual user profiles, preferences, and historical data. Each passenger receives personalized advertisement selections based on their specific characteristics rather than generic content. The segmentation is based on user-specific information stored in the system, allowing tailored advertisement delivery to different passenger groups.
Solution Approach 2:
The system applies local quality by customizing advertisement content for each individual passenger or small groups based on their specific preferences and profiles. Rather than uniform treatment, each passenger receives advertisements with quality and relevance tailored to their local context and personal characteristics.
Data Source
AI summary
Technology is described for providing electronic advertisements on an aircraft. A server onboard the aircraft may receive a notification that a public announcement is occurring on the aircraft. The server may identify an announcement tag associated with the public announcement. The server may select an electronic advertisement based in part on the announcement tag associated with the public announcement. The electronic advertisement may be selected from a data store of electronic advertisements. The server may send the electronic advertisement to a client device to be displayed via a graphical user interface on the client device after the public announcement is finished.