Alias-Based Content Delivery Bypassing Blocking Logic
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Content blocking technologies, which aim to filter out undesirable supplemental content like advertisements, can be circumvented by URL rewriting, leading to unintended consequences such as decreased browsing speed and potential revenue loss for content providers, and may not effectively handle all forms of blocked content.
Innovation Solution
A system and method that determines when content blocking occurs and replaces references to supplemental content with aliases, allowing the content to be served to browsers while maintaining a correlation between the alias and the actual content location, thereby bypassing content blocking logic.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If URL rewriting is used to circumvent content blocking, then content delivery is achieved, but caching effectiveness decreases and browsing speed reduces
Solution Approach 1:
The system segments the reference to supplemental content into two parts: a stable alias that can be cached and a dynamic mapping component that handles content blocking circumvention. The alias serves as a persistent identifier that browsers can cache, while the server maintains the mapping between aliases and actual content locations, separating the caching function from the circumvention function.
Solution Approach 2:
The patent introduces an alias as an intermediary element between the browser and the actual supplemental content. This alias acts as a mediator that browsers can cache and reuse, while the server uses it to deliver content without triggering content blocking filters, thus resolving the contradiction between reliable delivery and browsing speed.
2Loss of energy
If content blocking is implemented to filter advertisements, then advertising revenue is protected, but user experience deteriorates and browsing speed decreases
Solution Approach 1:
The system applies different qualities to different parts of the content delivery process: supplemental content (advertisements) is delivered through a specialized alias mechanism that maintains revenue streams, while primary content is delivered through normal channels. This local differentiation allows advertising content to be delivered without blocking while maintaining overall browsing efficiency.
3Difficulty of detecting and measuring
If supplemental content is delivered through direct references, then content blocking detection is easy, but content delivery is blocked
Solution Approach 1:
The patent changes the 'color' or form of the content reference by transforming the original URL into an alias. This alias has a different appearance and structure that does not match content blocking filter patterns, allowing the content to pass through undetected while maintaining reliable delivery through the alias mapping mechanism.
Data Source
AI summary
A method for circumventing the operation of content blocking logic in a markup language document delivery system. In the method of the invention, the operation of content blocking logic can be determined. Responsive to this determination, a reference to content disposed in markup can be located and the reference to the content can be replaced with an alias. Finally, the markup can be served to a requesting browser. In this way, the replacement of the reference with the alias circumvents the operation of the content blocking logic.