Alphanumeric Indexing for Targeted Advertising Delivery
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Solution Overview
Problem
Current methods for electronic advertising are inadequate in effectively targeting and delivering advertisements across various communication networks, including telephones and the Internet, as they fail to efficiently categorize and associate alphanumeric identifiers with relevant advertisements.
Innovation Solution
A method and system for number indexing in advertising, which uses alphanumeric identifiers such as telephone numbers or VoIP identifiers to categorize and associate pre-determined advertising, allowing targeted advertisements to be sent to devices based on these identifiers when received on a communications network.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional advertising methods are used across communication networks, then advertising reach is maintained, but advertising effectiveness and targeting precision deteriorate
Solution Approach 1:
The patent segments the advertising delivery system by creating separate indexing mechanisms for different communication networks (telephone numbers for voice, email addresses for electronic communications). Each segment uses its own identifier type to categorize and target advertisements specifically for that communication channel, improving precision without sacrificing overall effectiveness.
Solution Approach 2:
The patent changes the parameter of identifier type from generic to specific communication-channel identifiers. By using telephone numbers as one parameter and email addresses as another parameter, the system can precisely target advertisements to different communication preferences, thereby improving both targeting precision and effectiveness simultaneously.
2Productivity
If alphanumeric identifiers are used for advertising categorization, then advertising delivery efficiency is improved, but system complexity increases
Solution Approach 1:
The patent creates a universal indexing system that handles multiple identifier types (telephone numbers, email addresses) through a common categorization framework. The system uses the same basic process of receiving identifiers, categorizing them, and associating with advertisements, thereby improving efficiency while managing complexity through standardization.
Solution Approach 2:
The patent introduces communication network operators as intermediary entities that perform the categorization and association functions. By delegating these tasks to operators who already handle these identifiers in their normal operations, the system avoids the complexity of building comprehensive indexing infrastructure while still achieving efficient targeted delivery.
3Measurement precision
If targeted advertising based on identifier categorization is implemented, then advertising relevance is improved, but data processing requirements increase
Solution Approach 1:
The patent performs preliminary categorization of identifiers by communication network type and pre-associates them with relevant advertisement categories. This preliminary action reduces the data processing volume during actual advertisement delivery, as the system only needs to retrieve pre-categorized advertisements rather than processing all possible identifier-advertisement combinations in real-time.
Data Source
AI summary
A method and system for number indexing for advertising. Alphanumeric identifiers (e.g., telephone number, voice-over-Internet Protocol identifier, an Internet Protocol identifier, an instant message identifier or an e-mail address identifier) are used to categorize and associate pre-determined advertising with the alphanumeric identifiers. When the alphanumeric identifier is received on a communications network, the pre-determined advertising associated with the alphanumeric identifier is sent to a target device.