Alternative Ad Query System for VOD Viewer Control
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Solution Overview
Problem
Current video-on-demand (VOD) services lack viewer control over advertising and fail to effectively target demographics, leading to dissatisfaction among viewers and advertisers.
Innovation Solution
An alternative advertising system that provides viewers with the option to choose and interact with advertisements by presenting AA queries, allowing them to select preferences and receive personalized offers based on their interests, which are then used to deliver targeted advertisements without interrupting the viewing experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If traditional commercial interruptions are used in VOD services, then advertisers can display ads to viewers, but viewers experience dissatisfaction and loss of viewing time
Solution Approach 1:
The patent extracts the advertising content from the traditional interruptive format and places it in an alternative location (after the program or delivered via email). This separation allows the viewing experience to remain uninterrupted while still delivering ad content to viewers through their chosen devices.
Solution Approach 2:
The system introduces an intermediary mechanism (AA query system) that mediates between advertisers and viewers. Instead of direct interruption, the system uses a query-response model where viewers can opt-in to receive ads, creating a buffer that resolves the conflict between ad delivery and viewing continuity.
2Measurement precision
If advertisers target specific demographics through personal information collection, then advertising effectiveness improves, but viewers are reluctant to volunteer personal information
Solution Approach 1:
The system performs preliminary actions by inferring demographic information from viewing habits and AA query responses before requiring direct user input. This allows advertisers to target demographics based on observed behavior patterns rather than requiring explicit personal information from viewers.
Solution Approach 2:
The system implements feedback loops where AA query responses and viewing behavior continuously refine demographic profiles. This creates improving targeting accuracy over time without requiring viewers to repeatedly provide personal information, as the system learns from passive behavioral data.
3Ease of operation
If viewers are given control over ad choice and display mechanism, then viewer satisfaction improves, but system complexity increases
Solution Approach 1:
The system implements a universal AA query interface that handles multiple ad delivery methods (in-program, post-program, email, SMS) through a single standardized mechanism. This multi-functionality allows viewer control over ad preferences while maintaining consistent, simple interaction across different delivery channels.
Solution Approach 2:
The system manages complexity by allowing dynamic parameter changes in ad delivery based on viewer preferences. Viewers can adjust parameters such as ad frequency, delivery timing, and preferred channels, and the system adapts accordingly without requiring complex manual configuration or system reconfiguration.
4Measurement precision
If AA queries are presented to viewers, then advertiser effectiveness improves through better targeting, but viewers face additional interaction requirements
Solution Approach 1:
The system implements partial action by allowing viewers to respond to AA queries with minimal input (such as selecting from predefined options or providing brief responses) rather than requiring comprehensive demographic profiles. This partial information gathering is sufficient for effective ad targeting while keeping viewer interaction requirements low.
Data Source
AI summary
A method of providing digital content is disclosed. A request to view and interact with the digital content is received from a user. In response to the request, it is determined whether the user has advert-free rights to view and interact with the digital content. In response to determining that the user does not have the advert-free rights to view and interact with the digital content, the user is provided with an alternative advert (AA) query that includes AA query items. The AA query items include at least one preselected AA query item, where the preselected AA query item is enabled or not enabled to be unselected by the user. In response to determining that an AA query response to the AA query was received from the user within a predefined time period, the requested digital content is provided to a user device of the user without adverts.