Alternative Content Playback During Ad-Skipping Media Control
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Solution Overview
Problem
Consumers often inadvertently skip advertisements while using media controls like fast forward or rewind, leading to missed content and inconvenience due to the interference of trick play operations, which results in advertisements not being viewed.
Innovation Solution
Simultaneously display a first content item and a second content item during a media control operation, with the first item being displayed at a speed corresponding to the control request and the second item at normal speed, or display an abbreviated version of the first item during the control operation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If trick play operations are used to enable media control functions, then media control capability is improved, but advertisement viewing reliability deteriorates
Solution Approach 1:
The content stream is segmented into main content portions and advertisement portions. The system identifies and separates these segments to apply different handling rules - allowing trick play operations on main content while preventing them during advertisement playback, thus maintaining ad viewing reliability without sacrificing media control capability.
Solution Approach 2:
The system continuously monitors the current playback position and content type (advertisement vs. main content). When an advertisement is detected, the system provides feedback to block or modify trick play operations. This dynamic feedback mechanism ensures advertisements are viewed reliably while preserving user control over main content.
2Speed
If trick play operations are used during advertisement playback, then media control responsiveness is improved, but content viewing quality deteriorates
Solution Approach 1:
The system takes preliminary action by detecting advertisement portions before trick play operations can cause harm. It proactively blocks or modifies trick play requests during advertisement playback, preventing the harmful effect of blurred or distorted video display before it occurs.
Solution Approach 2:
The system provides real-time feedback about the current content type to the media control function. When an advertisement is detected, the feedback signal modifies the behavior of trick play operations, either blocking them or adjusting their parameters to prevent viewing quality degradation while maintaining operational responsiveness.
3Loss of time
If users skip advertisements using media controls, then viewing time efficiency is improved, but advertisement exposure is lost
Solution Approach 1:
The system converts the potentially harmful behavior of skipping advertisements into a beneficial outcome by allowing users to fast-forward through ads while still ensuring they are viewed. The advertisements are displayed in a condensed or accelerated format during trick play operations, transforming the loss of time into maintained advertisement exposure.
Solution Approach 2:
The system changes the playback parameter (speed) of advertisements during trick play operations rather than completely blocking them. By adjusting the playback speed parameter, advertisements can be viewed in a compressed timeframe, maintaining exposure while improving viewing time efficiency.
Data Source
AI summary
Disclosed are methods and systems for causing display of alternative content. The alternative content may be determined by a computing device. The computing device may cause output of the alternative content.