Ambient Map Displays for Real-Time Merchant Activity Discovery
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Solution Overview
Problem
Current systems for sharing real-time electronic data associated with merchant locations with consumer devices are limited in providing personalized and efficient consumer interfaces that respond to changing consumer locations and merchant activity levels, often failing to accurately reflect consumer interests and preferences.
Innovation Solution
A system comprising servers connected to consumer and merchant devices via a network, which processes transaction data to determine activity level scores for merchant locations, generates ambient map displays indicating local merchant locations with activity levels, and provides these interfaces to consumer devices, allowing for real-time updates based on consumer location and travel speed or mode of transportation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If real-time transaction data from multiple merchant devices is processed and transmitted to all consumer devices, then the consumer interface provides up-to-date merchant activity information, but network congestion increases and resource utilization decreases
Solution Approach 1:
The system transmits push notifications only to consumer devices located within a specific geographic radius of the merchant location, rather than broadcasting to all devices. This localized approach ensures real-time information delivery to relevant users while minimizing unnecessary network traffic and resource consumption across the entire system.
Solution Approach 2:
The consumer base is segmented by geographic location relative to merchant positions. Push notifications are selectively delivered to specific device segments (those within the radius) rather than the entire user base, reducing overall network load while maintaining real-time information delivery to the target segment.
2Ease of operation
If the system provides detailed merchant activity information to all consumers, then consumer experience is enhanced, but the complexity of the system increases
Solution Approach 1:
The system provides enhanced consumer experience through push notifications only to devices within the relevant geographic area. This localized personalization simplifies the overall system architecture by avoiding the need for complex algorithms to analyze and tailor content for every individual user, while still delivering highly relevant information to the target audience.
3Quantity of substance
If the push notification radius is increased to reach more consumers, then more consumers receive merchant information, but network resource consumption increases
Solution Approach 1:
The system optimizes the balance between reach and resource consumption by dynamically adjusting the push notification radius parameter. This allows the system to expand or contract the geographic coverage area based on current network conditions and resource availability, maximizing the number of consumers reached while maintaining efficient network resource utilization.
Data Source
AI summary
Systems, apparatus, methods, and non-transitory media for consumer interfaces including ambient map displays are discussed herein. Some embodiments may include a system with one or more servers. The one or more servers may be configured to generate a consumer interface including an ambient map display with a graphical representation of a map. The ambient map display may further include merchant location indicators within the map. The merchant location indicators may indicate the activity level for merchant locations that are determined to be near a consumer device, such as through a variable blink rate or other indicator. The activity level may represent, for example, the number of consumers at a particular venue or the rate of a particular consumer activity, such as transaction activity. The system may be configured to provide real-time merchant data to consumer device based on tracking the consumer device location.