Analog-Style Selection Controls for Custom Article Ordering

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Solution Overview

Problem

Consumers face difficulties in selecting custom article features due to the complexity of existing discrete-style selection controls when faced with a large number of choices, leading to dissatisfaction and potential abandonment of purchases, and they lack flexibility in customizing image placement and size on custom-designed articles.

Innovation Solution

Implementing analog-style selection controls, such as linear and rotational sliders, within graphical user interfaces to allow users to select feature characteristics by positioning or rotating indicators along a range, and providing options to control the size and placement of images on custom-manufactured articles.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If discrete-style selection controls (list boxes, check boxes, radio buttons, spinners) are used to allow consumers to select custom article features, then consumers can specify characteristics of article features, but the complexity increases when faced with a large number of choices, leading to consumer dissatisfaction and potential purchase abandonment

Engineering Contradiction:
Improvecustomization optionsVSAvoidselection interface complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments the customization interface into multiple hierarchical levels or categories. Instead of presenting all features and options in a single complex list, the interface divides customization into manageable sections (e.g., color, size, material, design elements) that can be selected sequentially. This segmentation reduces the cognitive load on consumers by breaking down the overwhelming number of choices into smaller, organized groups.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces visual dimensionality to the selection process by displaying article images that update in real-time as consumers make selections. Instead of purely text-based discrete controls, the system adds a visual dimension where consumers can see the cumulative effect of their choices on a graphical representation of the article. This visual feedback layer helps consumers navigate complex customization options more intuitively.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Adaptability or versatility

If discrete-style selection controls are provided for each feature characteristic, then consumers can select from available options, but the number of controls increases significantly, making the ordering process time-consuming and cumbersome

Engineering Contradiction:
Improvefeature selection capabilityVSAvoidordering process time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent implements preliminary action by providing default selections for article features that are appropriate for the selected article type. When consumers choose an article category, the system pre-populates compatible features and specifications, eliminating the need for consumers to manually configure every parameter from scratch. This preliminary configuration reduces the time required while maintaining customization flexibility.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent merges multiple discrete selection controls into integrated feature groups. Instead of requiring separate controls for each individual parameter (color, material, size, etc.), the system combines related features into unified selection units that can be configured together. This merging reduces the total number of interactive elements while preserving the ability to customize each aspect of the article.

Inventive Principle:
Principle #5Merging (Combining)

3Adaptability or versatility

If traditional discrete controls are used for image selection, then consumers can choose from predefined images, but consumers lack flexibility in controlling image size and placement on the custom article

Engineering Contradiction:
Improveimage customization optionsVSAvoidimage placement control
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent applies dynamics by making image selection and positioning a dynamic, interactive process rather than a static choice from predefined options. Consumers can upload custom images and then dynamically adjust their size, position, and scaling factors using visual controls overlaid on the article representation. This dynamic approach allows real-time modification of image properties, giving consumers precise control over how their images appear on the custom article.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent introduces an intermediary layer between image selection and final placement. Instead of directly placing images onto the article, the system provides an intermediate editing interface where consumers can manipulate image properties (size, position, rotation, scaling) before final placement. This intermediary step acts as a buffer that simplifies the complex task of image positioning by providing intuitive visual controls and preview capabilities.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS9009623B2Custom ordering of an article
Publication Date: 2015.04.14 NIKE INC
  • US9009623B2 patent drawing
  • US9009623B2 patent drawing
  • US9009623B2 patent drawing

AI summary

A manufacturer or other retailer provides a consumer with a graphical user interface for customizing an article. The graphical user interface includes an analog-style selection control that allows a user to select at least one characteristic of a feature of the article. With this type of selection control, a consumer need not select a particular control value or designate a combination of control values to choose a characteristic for a feature of an article to be custom-manufactured. Instead, the consumer need only select a position or value relative to a range of positions or values provided by the analog-style selection control.