Analytical Tool for Singular Impact Determination
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Solution Overview
Problem
Existing data analysis techniques are inadequate in predicting customer willingness to pay for features or products, trading off features, forecasting the impact of changes, and determining optimal feature combinations, especially in new markets where historical data is lacking.
Innovation Solution
A method and system that create virtual alternatives by sequentially eliminating the impact of non-selected criteria to determine the singular impact of a base criterion, allowing for the analysis of tradeoffs and consumer value determination by comparing differences between starting and target alternatives.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If historical data-based data analysis techniques are used, then existing customer behavior patterns can be analyzed, but the ability to predict behavior on new products or markets is inadequate
Solution Approach 1:
The system performs preliminary actions by creating virtual alternatives and calculating singular impacts before actual market decisions are made. It pre-determines the value of individual criteria and their combinations through systematic virtual comparisons, enabling accurate predictions for new products and markets without relying on historical data from those specific segments.
Solution Approach 2:
The patent introduces virtual alternatives as intermediaries between real product options and consumer preferences. These virtual alternatives serve as mediators to isolate and measure the singular impact of individual criteria, allowing the system to predict consumer behavior in new markets by translating complex multi-criterion preferences into measurable singular impacts.
2Adaptability or versatility
If multiple criteria are considered simultaneously in product evaluation, then comprehensive analysis is achieved, but the ability to determine singular impact of individual criteria is reduced
Solution Approach 1:
The system segments the multi-criteria evaluation into discrete singular impacts by creating virtual alternatives that isolate individual criteria. Each criterion is evaluated separately through systematic elimination of other criteria, allowing precise measurement of each criterion's contribution while maintaining comprehensive analysis of all criteria together.
Solution Approach 2:
The patent applies partial action by evaluating individual criteria in isolation through virtual alternatives, then combines these partial results to achieve comprehensive analysis. This allows the system to measure the singular impact of each criterion precisely while still considering all criteria in the overall product evaluation context.
3Measurement precision
If virtual alternatives are created by sequentially eliminating non-selected criteria, then singular impact is isolated and measured, but the complexity of the analysis process increases
Solution Approach 1:
The system performs self-service by automatically generating and evaluating virtual alternatives through a systematic algorithm. The process self-manages the creation of multiple virtual scenarios, the elimination of non-selected criteria, and the calculation of singular impacts without requiring manual intervention, thereby reducing operational complexity while maintaining measurement precision.
Data Source
AI summary
An exemplary method for determining a singular impact of a base criterion includes selecting the base criterion and a trade criterion from a plurality of criteria and selecting a starting alternative and a target alternative. A series of virtual alternatives are then created, initially based on the starting alternative, by sequentially eliminating an impact of each non-selected criteria from the plurality of criteria. A final virtual alternative is compared to the target alternative and the singular impact of the base criterion is determined based on a difference between the final virtual alternative and the target alternative.