Anchor-Based Content Management for Real-Time Web Personalization
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Solution Overview
Problem
Existing web pages fail to provide a personalized experience for users in real-time, as they typically require server-side modifications to tailor content based on user recognition, which is costly and inefficient.
Innovation Solution
An anchor-based content management system using augmented reality (AR) overlays personalized content on web pages through AR anchors, dynamically generating and displaying content based on user interactions and biometrics, such as eye gaze tracking, without modifying the original page code.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If server-side modifications are used to tailor content based on user recognition, then personalized content is provided, but processing cost and time delay increase
Solution Approach 1:
The patent uses anchor elements as lightweight copies or references to content rather than embedding the full content directly. When a user views a web page, anchor elements contain only identifiers that link to the actual content stored on the server. This copying approach allows personalized content to be referenced efficiently without transferring large amounts of data, thus reducing loading time while still providing personalized content delivery.
Solution Approach 2:
The patent pre-processes content during web page creation by embedding anchor elements with identifiers that point to content in a content delivery network (CDN). This preliminary action of structuring content with anchors during page creation enables efficient runtime personalization without requiring complex server-side processing when the page is actually viewed, thereby reducing time delay.
2Adaptability or versatility
If server-side modifications are used to tailor content, then personalized content is provided, but processing cost increases
Solution Approach 1:
Instead of server-side rendering and modification of complete personalized web pages, the system uses anchor elements that are lightweight copies containing only identifiers. These anchors reference content stored in a CDN, eliminating the need for expensive server-side content generation and modification processes while still enabling personalized content delivery.
Solution Approach 2:
The anchor element structure serves multiple functions: it acts as a content placeholder, a personalization trigger, and a CDN reference simultaneously. This multi-functionality eliminates the need for separate server-side processing steps for each function, reducing overall processing cost while maintaining content personalization capabilities.
3Ease of operation
If web pages are modified to provide personalized content, then user experience improves, but web page structure complexity increases
Solution Approach 1:
The patent segments web page content into distinct components: anchor elements, content identifiers, and actual content stored in CDN. This segmentation allows the web page structure to remain simple and modular, with anchors serving as discrete placeholders that reference external content, rather than requiring complex embedded structures or server-side template processing.
Solution Approach 2:
The anchor element acts as an intermediary between the simple web page structure and the personalized content in the CDN. This intermediary approach allows the web page to maintain its simplicity while still enabling personalized content delivery through the anchor's reference to external content, avoiding direct complexity in the page structure itself.
Data Source
AI summary
One or more computing devices, systems, and/or methods for anchor based content management are provided. A user interface, such as a web page or application, displays content to a user. The user interface is evaluated to generate an anchor layout of cells that are populated with anchors. The user interface is augmented with the anchor layout, which may not be visible to the user. Interaction of the user with the user interface (e.g., eye gaze tracking) is used to detect that the user is interacting with (e.g., looking at) a particular cell. Accordingly, the anchor in the cell is used to display personalized content to the user in place of existing content of the user interface that is located within the cell. The anchor layout, anchors, and personalized content does not modify the original content of the user interface.