Angled Shelf Display Fixture for Better Product Visibility
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Solution Overview
Problem
Existing retail display fixtures for seasonal merchandise lack effective accessibility and visual appeal, as they often do not optimize shelf angles and configurations to enhance customer viewing and product selection.
Innovation Solution
A modular display fixture design featuring a main body with angled upper and lower shelf trays, coupled with a center component and shoulder bars, allowing for adjustable configurations that prioritize customer visibility and accessibility, made from lightweight and recyclable materials like corrugated cardboard.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional horizontal shelves are used, then product storage capacity is maximized, but customer visibility and accessibility are reduced
Solution Approach 1:
The patent applies different angles to different shelf trays based on their location. Upper shelf trays are angled at a first angle while lower shelf trays are angled at a second angle, optimizing visibility and accessibility for each level. This local differentiation resolves the contradiction by tailoring shelf characteristics to specific functional requirements rather than using a uniform design.
Solution Approach 2:
The shelf trays are designed to be adjustable in angle and position, allowing the display fixture to adapt to different product types and customer needs. This dynamic configuration enables the system to optimize between storage capacity and accessibility depending on the specific retail context.
2Adaptability or versatility
If fixed shelf configurations are used, then manufacturing simplicity is maintained, but adaptability to different retail needs is reduced
Solution Approach 1:
The display fixture is divided into modular components including a main body, multiple shelf trays, a header, and support structures. Each component can be manufactured independently and assembled in various configurations. This segmentation enables high adaptability while maintaining manufacturing simplicity through standardized modular units.
Solution Approach 2:
The shelf trays are designed as multi-functional components that can be positioned at different angles and locations within the main body. The same basic shelf tray design serves multiple purposes depending on its configuration, providing versatility without requiring multiple specialized parts, thus maintaining ease of manufacture.
3Illumination intensity
If angled shelf trays are implemented, then product visibility is enhanced, but structural stability may be compromised
Solution Approach 1:
Support structures and connection mechanisms act as intermediaries between the angled shelf trays and the main body. These intermediary elements transfer and distribute the forces generated by angled shelves, maintaining structural stability while allowing the shelves to be positioned at optimal angles for visibility.
Solution Approach 2:
The display fixture utilizes composite construction combining rigid materials for the main body and support structures with lighter materials for shelf trays. This composite approach provides the necessary structural stability to support angled configurations while maintaining overall fixture strength and rigidity.
Data Source
AI summary
A free-standing display fixture includes a main body having a top edge, a bottom edge, a right side panel, a center panel and a left side panel. Each of the left side panel, the center panel and the right side panel include interior surfaces and the interior surfaces of the left side panel and the right side panel face each other. Located between and coupled to left side panel and right panel are a plurality of uniquely arranged display components.