Angled Sign Holder with Apertured Sleeve for Base Deck Display

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Solution Overview

Problem

Highlighting products on the base deck or lowermost shelf of shelf-type display structures is challenging due to visual elements being easily knocked off or oriented improperly for viewing.

Innovation Solution

A sign holder comprising a transparent plastic sleeve, a support, and metallic rings is attached to the fencing on the base deck, allowing a printed sign to be inserted and displayed at an angle, securing it with the rings to the display structure, thus preventing accidental removal and ensuring visibility.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If visual elements are placed on the base deck to highlight products, then product visibility and attention are improved, but the visual elements are easily knocked off and oriented improperly

Engineering Contradiction:
Improveproduct visibilityVSAvoidvisual element stability
Core Design Contradiction:
Illumination intensityVSReliability

Solution Approach 1:

The sign holder is divided into separate functional components: a sleeve for holding the sign, a support structure for mounting, and rings for attachment to fencing. This segmentation allows each component to perform its specific function optimally while working together as a unified system that prevents the sign from being knocked off.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The back portion of the sleeve extends upward above the front portion height, creating a vertical dimension that provides structural stability. This elevated back portion allows the support to be mounted higher on the fencing, improving the sign's stability and preventing it from being easily knocked off while maintaining proper orientation.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Reliability

If the back portion height is increased above the front portion, then structural stability and sign security are improved, but the device complexity increases

Engineering Contradiction:
Improvesign securityVSAvoidsleeve structure complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The sleeve integrates multiple functions into a single component: it holds the sign through its open front, provides structural support through its elevated back portion, and incorporates apertures for direct attachment to fencing. This merging of functions reduces the need for separate mounting brackets or attachment mechanisms, simplifying the overall device while maintaining security.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The sleeve is designed to perform multiple functions simultaneously: displaying the sign, providing structural stability through its asymmetric height, and enabling direct attachment to fencing via integrated apertures. This multi-functionality eliminates the need for additional separate components, reducing device complexity while improving reliability.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Reliability

If rings are threaded through apertures in the back portion for attachment, then attachment reliability to fencing is improved, but the manufacturing precision requirements increase

Engineering Contradiction:
Improveattachment reliabilityVSAvoidaperture positioning precision
Core Design Contradiction:
ReliabilityVSManufacturing precision

Solution Approach 1:

The apertures are positioned in the elevated back portion of the sleeve at a height above the front portion, changing the vertical parameter of attachment location. This positioning allows the rings to attach higher on the fencing structure, providing better leverage and attachment reliability while the apertures themselves can be manufactured with standard tolerances rather than requiring extreme precision.

Inventive Principle:
Principle #35Parameter changes

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The sign holder effectively draws attention to products on the base deck without being knocked off, maintaining visibility and enhancing product promotion by securely attaching the sign to the display structure.

Implementation Method 1

The vertical member is substantially perpendicular to the horizontal member and is adhesively attached to a backward facing surface of the back portion

Methodology Applied
Scientific EffectAdhesive bonding: Adhesive

Data Source

PatentUS8176666B2Sign holder
Publication Date: 2012.05.15 TARGET BRANDS INC
  • US8176666B2 patent drawing
  • US8176666B2 patent drawing
  • US8176666B2 patent drawing

AI summary

A sign holder includes a sleeve, a support and a plurality of rings. The sleeve has a front portion having a first height and a back portion having a second height that is greater than the first height of the front portion. The back portion is connected to the front portion by a bottom connecting portion and includes a plurality of spaced apart apertures that extend through a thickness of the back portion and are located along the back portion at least partially above the corresponding first height of the front portion. The support includes a support member and a connecting member connected to the support member. The connecting member is substantially perpendicular to the support member and is attached to a backward facing surface of the back portion. The plurality of rings are each threaded through one of the apertures in the back portion.