Animated Data Morphing Into Brand Logos
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Solution Overview
Problem
Electronic marketing lacks effective methods to visually and dynamically present how a brand relates to a customer's day-to-day life, failing to establish a strong brand impression.
Innovation Solution
A computer-implemented method and system that gathers data objects about a marketing target, displays them in a dispersed format, and animates their transition into a brand logo shape, using a processor and network interface to collect and morph visual or textual data into a cohesive logo design.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional electronic marketing methods are used to present brand information, then information delivery is achieved, but brand impression and customer engagement remain weak
Solution Approach 1:
The patent combines multiple data objects (images, videos, text) representing brand-customer interactions into a unified visual formation that creates a logo. This merging of disparate information elements into a cohesive brand symbol strengthens brand impression while using standard computer graphics technologies keeps the implementation complexity manageable.
Solution Approach 2:
The system dynamically transitions data objects from a dispersed state to a formed logo state through animation. This dynamic transformation process engages customers visually and emotionally, creating a memorable brand experience that enhances brand impression strength without requiring permanently complex system architecture.
2Ease of operation
If static brand information is displayed, then information delivery is simple, but customer engagement and brand relevance demonstration are insufficient
Solution Approach 1:
The patent transforms static brand information into dynamic animated presentations where data objects move, transition, and form into a logo. This dynamic approach significantly enhances brand awareness effectiveness by capturing customer attention and demonstrating brand-customer relationships in motion, while the automated animation process maintains operational simplicity.
Solution Approach 2:
The system creates visual copies of customer-brand interaction data as graphical objects that can be manipulated and transformed. These copied representations allow complex brand relationship demonstrations without requiring complex operational procedures, as the system automatically handles the transformation of data copies into engaging visual presentations.
3Loss of information
If data objects are presented in a dispersed format, then information completeness is maintained, but brand connection and logo formation are not established
Solution Approach 1:
The patent merges dispersed data objects that represent various brand-customer touchpoints into a unified logo formation. This merging process preserves all the individual information elements while simultaneously creating a strong unified brand impression, as the complete set of data objects collectively forms the brand symbol that reinforces brand-customer relationships.
Solution Approach 2:
The system transitions data objects from a two-dimensional dispersed layout to a structured three-dimensional logo formation through animated transformation. This dimensional change allows all brand relationship information to be preserved in the constituent data objects while simultaneously creating a strong unified brand impression through the final logo structure.
Data Source
AI summary
The disclosed method comprises selecting a marketing target to visualize an impression related to a given brand logo, collecting, via a processor and a network interface, a number of relevant discrete visual or text based pieces of information related to the marketing target, visually displaying the pieces of information to the marketing target in an assorted state via an electronic display device, and automatically morphing the pieces of information from the assorted state into a collected state taking a shape of the given brand logo. Computerized systems with processors, network interfaces, and storage devices are also disclosed to facilitate the visual display methods coded in software.