Animated Printed Media Pushsleeve Mechanism

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Solution Overview

Problem

Existing animated media technologies require electricity to create animation, which limits their application and aesthetic appeal, as the mechanics behind the animation can be distracting and less commercially viable.

Innovation Solution

An animated printed medium is designed with two pages defining a pocket, featuring a pushsleeve that rotates relative to the pages, allowing a coded image to move beneath a window with transparent sections, creating the illusion of animation without electricity. This design hides the mechanics and enhances the visual experience by allowing full scenery around the animated features.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If electricity is used to create animation in printed media, then animation can be achieved, but the mechanics become distracting and commercial viability decreases

Engineering Contradiction:
Improvecommercial viabilityVSAvoidmechanics visibility
Core Design Contradiction:
Ease of manufactureVSDevice complexity

Solution Approach 1:

The patent extracts the animation mechanism from the visible view by placing it within a pocket structure. The pushsleeve with coded image moves within the pocket defined by two pages, while the window with transparent sections allows viewing of the animation without exposing the mechanical components. This separation hides the mechanics from view while maintaining animation functionality.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The pushsleeve containing the coded image is nested within the pocket formed by two pages. The fold line creates a nested structure where the pushsleeve can rotate and move within the confined space of the pocket, allowing animation to occur in a compact, hidden manner that maintains aesthetic appeal.

Inventive Principle:
Principle #7Nested doll (Nesting)

2Use of energy by moving object

If a pushsleeve mechanism is used to move the coded image, then animation is created without electricity, but the structure becomes more complex

Engineering Contradiction:
Improveenergy consumptionVSAvoidstructure complexity
Core Design Contradiction:
Use of energy by moving objectVSDevice complexity

Solution Approach 1:

The pushsleeve is designed to be movable between multiple positions along the fold line, creating dynamic animation without requiring electricity. The rotation of the element relative to the two pages drives the pushsleeve to advance into and retract from the pocket, enabling continuous motion of the coded image beneath the window through purely mechanical means.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The animation mechanism is self-powered through the rotation of the element, which automatically drives the pushsleeve to move in and out of the pocket without external energy sources. The fold line structure enables the pushsleeve to rotate relative to the element, creating a self-sustaining mechanical animation system that requires no electricity.

Inventive Principle:
Principle #25Self-service

3Ease of operation

If the coded image moves beneath the window, then animation is achieved, but the scenery around the animated features is limited

Engineering Contradiction:
Improveuser engagementVSAvoidscenery area
Core Design Contradiction:
Ease of operationVSArea of stationary object

Solution Approach 1:

The patent creates animation in a third dimension by moving the coded image along the fold line within the pocket, rather than limiting movement to a single plane. This vertical movement of the pushsleeve between positions allows the coded image to pass beneath the window, creating animation while maintaining full scenery coverage in the horizontal plane around the animated features.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS7836620B2Animated media and methods of construction
Publication Date: 2010.11.23 ANDREWS MCMEEL UNIVERSAL INC
  • US7836620B2 patent drawing
  • US7836620B2 patent drawing
  • US7836620B2 patent drawing

AI summary

Animated printed media (e.g., greeting cards, books, etc.) are disclosed herein. An animated printed medium according to one embodiment includes two pages that define a pocket therebetween. At least one of the pages has a window with a plurality of spaced apart transparent sections, and a pushsleeve is coupled to an element that is rotatable relative to the two pages. The pushsleeve extends in the pocket and has a coded image positioned to move beneath the window. A fold line is between the pushsleeve and the element to allow the pushsleeve to rotate relative to the element. The pushsleeve is movable between a first position where the element is between the fold line and the window and a second position where the fold line is between the element and the window. Movement of the pushsleeve between the first and second positions causes the coded image to move beneath the window.