Animated Poster Simulation Panel Resolving Digital Appearance

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Solution Overview

Problem

Current display technologies struggle to create a realistic illusion of animated posters or prints, as the glossy screen and lack of texture make it apparent that the image is digital rather than real, especially when viewed up close.

Innovation Solution

An animated poster system is created using a simulation panel with a cast resin and a translucent sheet, where a projector projects images onto the panel to mimic the texture and appearance of real paper, enhancing the realism by incorporating wrinkles, tears, and other imperfections, and balancing image brightness with ambient light.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If a glossy electronic display screen is used to show images, then the display quality and resolution are improved, but the realism and texture of the image deteriorate, making it obvious that the image is digital

Engineering Contradiction:
Improvedisplay resolutionVSAvoiddigital appearance
Core Design Contradiction:
Measurement precisionVSObject-generated harmful factors

Solution Approach 1:

The patent creates a physical copy of a textured surface (paper or poster) by casting resin that replicates the texture, wrinkles, and imperfections. This cast surface is then illuminated to display images, copying the appearance of a real physical medium rather than using a traditional electronic screen, thereby resolving the contradiction between high resolution and realistic appearance

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent changes the physical parameters of the display surface from smooth and glossy to textured and matte by using cast resin. This parameter change in surface texture and light interaction transforms the display from an obviously digital screen to a realistic-looking poster or photograph, maintaining image quality while eliminating the digital appearance

Inventive Principle:
Principle #35Parameter changes

2Object-generated harmful factors

If a textured surface is created to simulate real paper, then the realism and texture are improved, but the manufacturing complexity increases

Engineering Contradiction:
ImproverealismVSAvoidmanufacturing process
Core Design Contradiction:
Object-generated harmful factorsVSDevice complexity

Solution Approach 1:

The patent performs preliminary action by creating a mold of the desired texture before casting the resin. This mold can be made from an actual paper or poster that has the desired texture and imperfections. By preparing the mold in advance, the complex texture replication is achieved through a systematic process rather than attempting to create the texture directly, reducing manufacturing complexity

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces a mold as an intermediary element between the original textured surface and the final resin cast. The mold serves as a mediator that captures and transfers the complex texture, wrinkles, and imperfections to the resin, simplifying the manufacturing process by decoupling the texture creation from the resin casting itself

Inventive Principle:
Principle #24Intermediary (Mediator)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The system effectively creates a seamless, unified graphic image that simulates a real poster or photograph, maintaining the illusion even at close distances, providing a more immersive experience by blending the projected images with the surrounding environment.

Implementation Method 1

a projector configured to project an image onto a first side of the simulation panel so as to illuminate the sheet such that the image is reproduced on the sheet

Methodology Applied
Scientific EffectLight projection: Light

Data Source

PatentEP3152750B1Animated poster
Publication Date: 2018.11.28 UNIVERSAL CITY STUDIOS LLC
  • EP3152750B1 patent drawingFigure 1
  • EP3152750B1 patent drawingFigure 2~3
  • EP3152750B1 patent drawingFigure 4

AI summary

An animated poster system (10) including a simulation panel (20), an image server (14) having appropriately processed media, and a projector (18) enable a moving image to appear on a textured surface of the panel (20) with no detectable projection devices. The simulation panel (20) includes a portion that, when illuminated by the projector (18) with the media, appears to be paper that is wrinkled, torn, and/or pasted to the wall, and includes graphics that also appear to be printed but include moving images. The animated poster system (10) can produce a convincing illusion of an animated poster, even at close observing distances.