Anomaly Detection System for Personalized Advertising

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Solution Overview

Problem

Existing advertising methods lack personalization, often annoying users who do not need the advertised products, leading to low efficiency and potential legal risks due to intrusive profiling, and fail to effectively target actual user demand.

Innovation Solution

A system and method for detecting system anomalies within computing systems, which involves receiving system parameters, identifying anomalies, and determining recovery methods to ensure system requirements are met, transforming advertising into user-specific notifications based on actual user needs and problems, thereby reducing resource wastage and improving advertising efficiency.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If targeted advertising is implemented based on user profiling, then advertising efficiency is improved, but user annoyance increases and legal risks arise

Engineering Contradiction:
Improveadvertising efficiencyVSAvoiduser annoyance
Core Design Contradiction:
ProductivityVSObject-affected harmful factors

Solution Approach 1:

The system allows users to self-report their needs and problems through feedback mechanisms, eliminating the need for intrusive profiling. Users actively provide information about their requirements, which the system then uses to deliver relevant advertising, thereby improving efficiency without causing annoyance or legal issues.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

Instead of the system actively gathering user data through profiling (traditional approach), the invention inverts the process by having users voluntarily provide information about their needs. This reversal eliminates the harmful effects of intrusive data collection while maintaining advertising effectiveness.

Inventive Principle:
Principle #13The other way round (Inversion)

2Device complexity

If traditional advertising is delivered to undefined user groups, then system complexity is reduced, but advertising efficiency deteriorates

Engineering Contradiction:
Improvesystem complexityVSAvoidadvertising efficiency
Core Design Contradiction:
Device complexityVSProductivity

Solution Approach 1:

The system changes the key parameter from user demographic profiles to user-reported needs and problems. This parameter transformation simplifies the system by eliminating complex profiling mechanisms while improving advertising efficiency by directly matching ads to users' actual requirements.

Inventive Principle:
Principle #35Parameter changes

3Measurement precision

If intrusive profiling is conducted to identify user groups, then advertising targeting is improved, but legal risks increase

Engineering Contradiction:
Improveuser targeting precisionVSAvoidlegal compliance
Core Design Contradiction:
Measurement precisionVSReliability

Solution Approach 1:

Users voluntarily provide information about their needs and problems through feedback mechanisms, eliminating the need for intrusive profiling. This self-reported data achieves precise targeting while ensuring legal compliance by respecting user privacy and consent.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS11614992B2Detection of system anomalies
Publication Date: 2023.03.28 AO KASPERSKY LAB
  • US11614992B2 patent drawing
  • US11614992B2 patent drawing
  • US11614992B2 patent drawing

AI summary

Systems and methods are provided for detecting system anomalies. The described technique includes receiving system parameters specifying functionality of a computing system. An anomaly is detected within the computing system. A recovery method is determined based on a recovery-method model and information about the detected anomaly, responsive to detecting the anomaly in the computing system. The determined recovery method is configured to ensure requirements of the computing system are met. Furthermore, responsive to detecting the anomaly in the computing system, the determined recovery method is implemented in response to installation of the selected system-compatible tool.