Anonymized Handle Framework for Mobile User Targeting
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Solution Overview
Problem
Current systems for selecting mobile device users for targeted communication are inefficient due to manual, specialized searches that expose consumer data, leading to privacy concerns and high costs, and require complex query formation.
Innovation Solution
A computer-implemented framework that uses a distributed index system to securely select mobile device users based on anonymized handles, allowing content providers to define and refine audiences without direct access to consumer data, maintaining privacy through unique and anonymous identifiers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If manual specialized searches are used to select mobile device users for targeted communication, then user selection can be performed, but consumer data privacy is exposed and costs increase
Solution Approach 1:
The patent introduces an intermediary system comprising a distributed index and anonymized handles that mediates between content providers and consumer data. The distributed index stores consumer information in distributed segments across multiple storage partitions, while anonymized handles serve as intermediaries that allow user selection without exposing actual consumer data. This intermediary mechanism enables targeted communication while protecting consumer privacy by preventing direct access to personal information.
2Reliability
If manual specialized searches are used to select mobile device users, then user targeting is possible, but system complexity and operational difficulty increase
Solution Approach 1:
The patent creates simplified copies of consumer data in the form of anonymized handles and distributed index entries. Instead of requiring complex queries against raw consumer data, the system uses these copied representations that contain only necessary selection criteria. The distributed index stores segmented copies of consumer information that can be searched using simple distributed query syntax, eliminating the need for complex query formation while maintaining user targeting capability.
3Ease of operation
If centralized consumer data storage is used, then data access is simplified, but network infrastructure burden increases and security risks rise
Solution Approach 1:
The patent segments consumer data into distributed index entries that are stored across multiple independent storage partitions rather than in a centralized location. Each storage partition holds only a portion of the overall consumer data set, distributing the storage and processing burden across the network infrastructure. This segmentation enables parallel access to different data segments, reducing the load on any single system component while maintaining data access simplicity through the unified distributed index interface.
Data Source
AI summary
A method of generating an audience of user equipment users according to a user-searchable index for audience curation. The method includes generating the user-searchable index for audience curation, receiving user input describing a user's desired characteristic of an audience as user-friendly input through a public-facing selection interface, and parsing the user input to generate a distributed search query complying with a search syntax of a search engine. The method further includes searching the user-searchable index to determine a quantity of prospective audience members having the desired characteristic, transmitting the quantity of prospective audience members to the user to cause a terminal of the user to display the quantity of prospective audience members on a display, and transmitting the query to a first network element configured to execute the query to perform a desired action of the user when the user approves the quantity of prospective audience members.