Anonymous Contact Identifier Pool for Advertiser Communication Routing
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Solution Overview
Problem
Current telecommunications systems lack efficient methods for enabling anonymous and controlled communication between respondents and advertisers, particularly in advertising contexts, where advertisers need to manage responses to advertisements while maintaining privacy and controlling access.
Innovation Solution
A telecommunications method and system that allocates anonymous contact identifiers (ACIs) from a pool to advertised items, allowing selective communication routing and forwarding, with features like status management, promotional prompts, and access control to ensure advertisers receive relevant communications while maintaining anonymity and controlling interactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If direct contact details are provided to respondents, then communication efficiency is improved, but advertiser privacy is compromised
Solution Approach 1:
The patent introduces an anonymous contact identifier (ACI) as an intermediary between respondents and advertisers. The ACI acts as a mediator that enables communication while protecting advertiser privacy. The system includes a database that maps ACIs to advertiser contact details, allowing efficient routing of communications without exposing direct contact information. This resolves the contradiction by maintaining communication efficiency through the ACI intermediary while preserving advertiser privacy.
2Reliability
If anonymous contact identifiers are used for all advertisers, then privacy protection is improved, but communication control capability deteriorates
Solution Approach 1:
The patent implements a feedback mechanism where the system monitors and tracks communications made through ACIs. The database stores information about which ACIs are allocated to which advertisers and manages the status of these allocations. This feedback system enables the advertiser to maintain control over communications while using anonymous identifiers, resolving the contradiction between privacy protection and communication control capability.
3Adaptability or versatility
If a pool of anonymous contact identifiers is allocated to multiple advertisers, then system versatility is improved, but resource management complexity increases
Solution Approach 1:
The patent creates a universal ACI pool that can be allocated to multiple advertisers for different advertising campaigns. The same infrastructure and database system handles allocation, tracking, and communication routing for all advertisers through the ACIs. This universal system provides versatility across multiple advertisers while managing complexity through a centralized, standardized approach rather than separate systems for each advertiser.
Data Source
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AI summary
The invention concerns telecommunications methods and systems, and more particularly methods and systems for enabling respondents, who may be potential customers, to respond to advertisements for items (goods or services) advertised by or on behalf of advertisers. Telecommunications methods and systems of the invention provide selective communication routing or forwarding to advertisers of communications made to anonymous contact identifiers selected from a pool of anonymous contact identifiers, each anonymous contact identifier able to be allocated to an item to be advertised by or on behalf of the advertiser. The anonymous contact identifier is a public telephone number or an email address, for example. The service is provided by way of hosted system for use by a plurality of advertisers. The invention has particular application in the area of classified or personal advertising in printed or online publications, such as for real estate, automotive, travel or job advertising, for sale or auction item advertising, or for dating agency advertising.