Anonymous Cookie Purchasing Analytics for Targeted Advertising
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current targeted electronic advertising is ineffective as it does not account for customers who have already purchased products and relies solely on visit history, failing to provide personalized ads based on comprehensive purchasing analytics.
Innovation Solution
A system generates anonymous cookies that analyze purchasing data from financial institution transaction records, allowing websites to provide personalized ads by retrieving this data anonymously, using a unique identifier to fetch relevant purchasing trends and preferences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional cookies are used to track customer visit history for targeted advertising, then advertising personalization is improved, but advertising effectiveness deteriorates because it does not account for completed purchases
Solution Approach 1:
The patent introduces an intermediary system (purchasing analytics application and anonymous cookie mechanism) that bridges the gap between financial institution transaction data and advertising systems. This intermediary processes purchase information without revealing customer identity, allowing advertisers to access comprehensive purchasing analytics while maintaining customer privacy and improving ad effectiveness.
Solution Approach 2:
The patent extracts only the necessary purchasing analytics information from comprehensive transaction records and stores it in anonymous cookies. By taking out only the relevant purchase data (product categories, brands, timing) while excluding identifiable customer information, the system enables targeted advertising based on actual purchasing behavior rather than just visit history.
2Reliability
If comprehensive purchasing analytics are provided to advertisers, then advertising effectiveness is improved, but customer privacy is compromised
Solution Approach 1:
The patent creates a copy of customer purchasing behavior in the form of anonymous cookies that contain aggregated purchase analytics. This copy allows advertisers to access comprehensive purchasing patterns without containing any identifiable customer information, thus maintaining privacy while enabling effective targeting based on actual purchase data.
Solution Approach 2:
The anonymous cookie acts as an intermediary that transfers purchasing analytics from the financial institution to advertising systems without revealing customer identity. The cookie contains only anonymized purchase data, serving as a bridge that enables data sharing while protecting customer privacy.
3Device complexity
If advertising is based solely on website visit history, then implementation simplicity is maintained, but advertising relevance deteriorates due to lack of comprehensive purchase context
Solution Approach 1:
The system performs preliminary processing of transaction records to extract and prepare purchasing analytics before advertising delivery. By pre-processing and storing relevant purchase information in anonymous cookies during the customer's banking interaction, the system enriches advertising data without adding complexity to the advertising delivery mechanism itself.
Data Source
AI summary
Anonymously providing purchasing analytics associated with customer to a website while the customer is accessing the website. Specifically, a financial institution, having access to a customer's transactional data, can analyze the data to determine analytical purchasing data. Once the customer authenticates themselves at a financial institution website, a networked application or the like, an anonymous cookie that is configured to identify the analytical purchasing data is generated and stored in the web browser cache. In response to the customer using the device to access a website that displays advertisements, the anonymous cookie is retrieved from the web browser cache and the analytical purchasing data is provided to the website. In specific embodiments of the invention, the website uses the analytical purchasing data of the customer to determine which of the plurality of advertisements are to be displayed to the customer while they visit the website.